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Who are currently the leading adopters of social media?
What companies/industries are currently adopting social media the most? Why do you think this is?
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Hospitality / Food & Beverage.
Restaurants, bars, and hotels have the unique ability to leverage a majority of the social media platforms at once.
Example: a local restaurant can easily use Twitter, Facebook, Yelp, Foursquare, Groupon, and Scoutmob. This isn't to say they are using all of these networks or using them effectively.
It is easier for these B2C companies to identify a community of followers, fans, and deal finders.
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