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Who is doing your Social Media?
Naturally, with the surge of social media marketing for businesses large and small there is also a influx of "Social Media Experts." How do you separate social media users from the people who can truly bring you results? What are your thoughts on hiring "experts" as opposed to people with a marketing or advertising background?
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Today, the skill set of "social media user" is practically a "given". Everyone I talk to in a professional setting is familiar with the tools and knows how to use them. In our climate, I would focus on a marketing professional who has an interest in social media, with the notion that he/she will be able to apply their marketing knowledge to social media.
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