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Kathy Herrmann
Consultant - Business Strategy & Design
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Netflix, the big ouchy. Who would have thought that Blockbuster would get in a few good knocks at Netflix's expense? But then Blockbuster paid attention to social conversations and Netflix didn't.

Brian - Do you have a favorite example of a social CRM #fail?

P.S. If any one is interested learning more about Netflix's debacle from a social CRM standpoint, check out today's roundtable The Promise of Social CRM, pt 2. Dr. Natalie and I spent some time today knocking Netflix around some more.

http://www.focus.com/roundtables/simplifying-social-business-promise-social-c...

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