Why the clients don't reply?

Good points so far so I'll add a couple of other possibilities.

Perhaps it's an effort/reward issue. Consider this exaggerated example: You offer a free article, widget, whatever. 300 inquiries come in saying I am interested. You respond with "we'll send you the info/widget if you could give us your life story and three references." The reward is too small for the effort you are asking them to exert and your responses will drop off dramatically.

Of course there is always the possibility that your outgoing message was trapped by their junk or spam filter and they never saw it - and of course never responded.

@Richforth It would be great if you could add a bit more detail to your initial question, as it would allow for more relevant and helpful responses for you.

Congratulations! If I read your note correctly, two-thirds of the inquiry senders DID reply to your request to provide more information. That's nearly 70%.

I would focus my efforts on converting these leads and worry less about the ones that showed no additional interest.

If you did want to further improve your conversion rate, you might consider analyzing the characteristics of responders versus non-responders to evaluate how they compare to your current "Ideal Prospect Profile". The non-responders who meet your IPP could then be put into a lead-nurturing program.

Venturing a guess I would say that multiple inquiries to multiple vendors is a possible cause as a response would depend heavily on no other having already solved/met the need.

Also effort expectations may play a part. A customer with a strong preconception about how much effort should have to be expended will turn off/ignore requests that are perceived as too much

I agree with Mickael and will add the following...

The nature of the largest majority of consumers in todays society is based in both instant gratification and simplicity. They want answers now and they want the "seller" of whatever product or service they are considering to cater to them making the process simple. While it is often necessary for a business to obtain more information form a client the best tool to engage in dialog is to provide the would be client/customer with a prompt range of generalized options for them to choose from and then emphasize that you are more than happy to provide a customized proposal/quote if they are willing to give more information.

This way you are engaging the client/customer in a manner that gives them control and options. It is a good idea to test different methodologies to determine what works best for you and this is just a generalization of course.

Agree with both the answers above. Its also about directing potential clients to where your information is. Have you got a facebook page with all the info, about your products and service? Do you use blogs and do you monitor talks about your products and /or competitors products so you can know what is going on in the market place.
without this uptodate info. you are falling behind and will not be making decisions about how to act in the market place to service your clients, rather you will trying to decide the market place - those days are gone, you cannot act alone.
good luck!

I agree with Dan. Good response, Dan.

client does not reply when:
1 he /she is biased towards the way you ask. in that case learn other alternatives presentation skills and learn to adopt them even when you dont like them.

2 he/she has no urgent requirement of your products/service and wants to avoid your persuasion. keep in touch and and building a rappo.

3 he/she is not a client at all for your products/service. find people who need your products/service.

4. he/she has personal interest to avoid your cal to continue favouring other suppliers . in that case you have to dig dipper and find a way to limelight the avoidance of your product/service and possible loss they would make to the higher authorities. The higher authorities may be totally unaware of this.

I dont see any more possibilities.

Great points from all the contributors here!

My two cents is to create a form on your site that allows the customer to provide the minimum information that you must have to respond with something concrete. You'll get fewer inquiries but, the ones you get will be more qualified prospects.

I had problems with my log-in earlier so I'll give this another try...

Good points so far so I'll add a couple of other possibilities.

Perhaps it's an effort/reward issue. Consider this exaggerated example: You offer a free article, widget, whatever. 300 inquiries come in saying I am interested. You respond with "we'll send you the info/widget if you could give us your life story and three references." The reward is too small for the effort you are asking them to exert and your responses will drop off dramatically.

Of course there is always the possibility that your outgoing message was trapped by their junk or spam filter and they never saw it - and of course never responded.

@Richforth It would be great if you could add a bit more detail to your initial question, as it would allow for more relevant and helpful responses for you.

Thanks very much for all of your answers! But,amost all the possibilty and reason you put forawad has been come across our minds.

Those one third inquiry senders just choose a lot of our products and left no other information about the products they want,such as the quantity or customized requirement.Normally,we reply in 24 hours. We reply with our MOQ , recommend our hot items, quote the best price in 2 situatiation(in our design and logo print charge).They don't reply.(You may say the price is beyond the clients target price.But I can assure you that we can provide a very competitive price for our 15 years' old trading experience and have a hold of the market price. ) Then we make a telephone call and they say they don't need it or they say they will reply but do nothing at last.Some of their telephone can not even get conntected.We have some forms in our web that ask the clients to fill so that we could offer a quiak and best quotation, but clients seems do not like to do what you ask.

So do you have any other good suggestion?

Leads get cold at the speed of light. Research suggests a time frame of 15 minutes because after that the person is onto another issue and potentially forget why he or she originally contacted you. What was a primary issue is no longer an emergency.

Possibly someone else responder quicker than 24 hours and would potentially explain why so few reconnected with you.