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Why should recent college graduates consider call center careers?
We're trying to market our call center openings to recent college graduates. How can we appeal to this market? What aspects about working in a call center will be attractive to young people?
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2 Answers
The availability of students/recent college graduates should be an important consideration for any Call Center employer’s Labor Force Calculations – which is why do so many companies choose to locate their Contact Centers close to Universities & Community Colleges.
According to the most recent Direct Marketing Association Survey of Teleservices Members - 26% of Call Center Agents are students working full or part-time. This means that at least 1/4 of all Call Center Agents are part of Generation Y's demographic (employees aged 16 to 28).
Call Center work is generally acknowledged to be tedious, stressful, repetitive & boring. A Call Center job requires an employee to uniquely combine reliability with flexibility - and mix adherence to a schedule & procedure with adaptability in order to meet customers’ needs. Call Center Agents are rewarded for metrics such as customer satisfaction, volume of calls taken, sales quota and product knowledge - to name just a few. Call Center Agents have to manage customer interactions constantly – in an environment driven by targets – while their job is constantly monitored electronically. Each of these realities contributes to employee stress – decreases job commitment – increases absenteeism – and potentially decreases the quality of service delivered to customers. Regardless of age - while most everyone can use a telephone - not everyone is cut out to work in a Call Center environment.
Regardless of age - working in a Contact Center is not a lifetime career choice for the majority of employees. Since 2007 - this recession has reduced Call Center Turnover by 1/3 – but that still means that the Average Annual Turnover Rate for an InBound Call Center is 27% - meaning that the ‘Average Lifespan’ of a full-time Call Center Agent is just under 4 years - for part-time Agents the ‘Average Lifespan’ is just under 3 years.
Regardless of age - Baby Boomers/Generation X/Generation Y - very few employees view working in a Call Center as a ‘prestigious’ line of work – however most students/recent college graduates/GenYs still think of it as an opportunity to make money and gain some work experience – even if they don’t view working in a Contact Center as a chance to grow professionally.
The decision to apply for a Call Center job is measured for most by practicality. Since 2007 and the onset of this recession – the Unemployment Rate for students/recent college graduates/GenYs has soared to over 25% in the USA & Canada – more than twice the National Average. In the UK the Unemployment Rate for students/recent college graduates/GenYs is over 18%.
In any age cohort - Baby Boomers/Generation X/Generation Y – you will find a percentage of people who would rather do anything else (or just collect Unemployment Benefits) rather than apply for a Call Center job. A major reason for this is the reputation the Call Center Industry has earned for itself over the years as a ‘Revolving Door’ employer – an employer who just wants ‘buns in the seats’ – regardless of whether or not the Job Candidate is a good fit.
Top performing Call Centers drive their Revenue & Performance through superior hiring tactics. We help employers to ensure that they have a solid pipeline of Job Candidates – as well as gain better insight & more accurate predictions as to which applicants from a pool of Candidates would perform up to, or beyond their established standards. You can find out about a Free Trial of SPAS Call Center Agent Pre-Employment Screening Software at http://www.telesoftsystems.ca/64201.html
While the term call center is broad there are significant benefits for starting grads. Working in a structured outbound or inbound environment helps a grad master skills involved in project planning, campaigns, and high volume interactions with current or potential clients. No where else can one generate the same volume of direct interactions that allow someone to practice, master and then refine market knowledge and enhance their business and marketing skills, sales and customer service approach - and as important, to learn about the needs of the largest segment of customers. It also gives the grad a great lesson in dealing with a variety of personality types and variety of issues clients are facing. Working in this environment is a great foundation for careers in customer service and leadership, sales, marketing, finance and any other client facing function of a company of nearly any size from start up to global enterprise. Hope this gives some ideas Charlie.
- John
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