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Why is Sprint advertising public hearings regarding the AT&T/T-Mobile merger?
Some context: I received an unsolicited text message from my mobile carrier Sprint with dates, locations, and a website with more info on public hearings held by the California Public Utilities Commission. The website is titled "AT&T's Proposed Acquisition of T-Mobile" (http://www.cpuc.ca.gov/merger). Does this technique show that Sprint is threatened by this merger? Is this an effective approach to stop the merger ie can any decision the CPUC reaches actually stop the merger? Could this tactic be seen as underhanded or backfire on Sprint?
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Sprint is very publicly on record as opposing the merger, and their strategy for blocking it is to make it as hard as possible to obtain approval at every level. A state PUC would be very unlikely to block it outright but could demand local concessions to obtain approval. Sprint doesn't have the marketing or lobbying dollars of ATT but it is trying every other avenue to get it blocked, or at least made more difficult. It's counting on the fact that it perceives members of the general public are largely against rather than in favor of the merger.
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