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Will ISPs ever build a system where recipients can vote for the email they want?

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J.D. Falk
Internet Standards & Governance, Return Path Inc.
Posted on Jan. 7, 2011

Most of the big webmail providers already have that, in the form of the "spam" button in the inbox and the "not spam" button in the spam folder.

http://www.returnpath.net/blog/intheknow/2009/09/the-spam-folder-is-your-chan...

But when approximately 95% of all email is spam, most users would find it off-putting to be asked to vote. They want their ISP to take care of it for them.

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Robin C Kennedy
CEO, Pro Reach
Posted on Jan. 13, 2011
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I'm with J.D. - this already exists.

Adding to safe/approved senders lists has been there for some time - which is surely a positive action that supercedes any "like" button or voting mechanism.

And with the introduction of more "intelligent" inbox filtering technologies including "sweep", "priority inbox", and "project phoenix" there is a de-facto functionality of de-prioritizing emails from senders which do not promote any interaction with emails by recipients.

Because of the increasing volumes of emails in most of our (often) multiple inboxes for multiple reasons, I feel that lack of interaction is a good measure of email a subscriber doesn't want to recieve - pretty much equivalent to a passive "vote".

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