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Will Salesforce.com announce a marketing automation product next month?
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The Future of Demand Generation
Every year, speculation runs rampant that Salesforce.com will offer their own marketing automation solution. What, if anything, do you predict they'll announce this year?
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- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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2 Answers
I've yet to find a 100% reliable crystal ball, but the magic eight ball I got when I was 8 says. "Not likely" Salesforce.com typically focuses on solutions that sell additional seats of Salesforce, or supply complimentary solutions for sales reps like the Jigsaw acquisition. They have considered email service providers in the past but those discussions didn't lead to a closed acquisition.
Is it that time again? Who knows but I don't think that they will, Steve. The problem is if they build/launch an MA product themselves it will much less robust than what's already out there. Alternately, of course, they have the cash to buy an exiting vendor and it does fit nicely in their wheelhouse. Do you know something that you'd like to share?
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