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Would brand rewards (non-contest format) influence you to mention a brand in a tweet?
In addition, have you ever been rewarded for a positive mention?
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Klout.com seem to be at the forefront of this. by tracking tweets, Klout Perks then reach out to what they define as 'key influencers'.
To give an example, Klout suggested that i was a 'key influencer ' of Subway. Subway, in collaboration with Klout, then gave me a $10 gift card to spend at Subway.
Brands working with companies such as Klout can then target the trend-setters and influence in a trickle-down method.
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