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Is Youtube a viable channel for b2b marketing?
I have seen a number of our experts both start you tube channels and follow other organizations or maven's channels.
Any success stories? What will youtube for b2b look like in a year?
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6 Answers
We're relatively new to the YouTube thing, but our channel (http://www.youtube.com/user/GreenLeads) has already been getting some traction. We look at it as an extension of our social media/content assets and strategy. When we post video on our blog, we embed from our channel. When we find something we feel is relevant, mentions us or brings value to our community, we "favorite" it so it shows up on our channel homepage.
Couple things to remember:
- Tags. Choose your tags wisely. This is how YouTube categorizes videos. In our case, "appointment setting" is a widely used term, but "b2b appointment setting" is more accessible. We use both, but we always remember to prioritize "b2b..."
- Titles. Just as in SEO practices for blogging and content, keep your keywords to the left in the title, and keep it relevant
- Share. Tweet, Facebook, Promote...YouTube is all about views, and every viral video needs a patient zero. Seed it and keep it moving.
Good Luck!
Mike Damphousse
Green Leads
http://www.green-leads.com/b2b-blog/
Could not agree more with Mike. YouTube is a great channel if used properly.
Tags: This is how your video is found, so choose carefully. Use your best keywords.
Titles: Write a clear description using your keywords and embed your url.
Sharing: Keep promoting it - gently and consistently.
Jeff Ogden, the Fearless Competitor
Find New Customers
http://www.findnewcustomers.com
Craig
Without question online video is a powerful medium for any business looking to create clever compelling content. Example: Consider how many books you've read vs. how many movies you've watched.
Why: Video has the potential to reach more audiences on many more levels than other forms of media. Since the vast majority of us are visual learners, retention is more substantial and recall is quicker.
Jeff's done a lot with video on his "Finding New Customers" blog. He's exploiting humor and wit blended with hot topics in B2B sales to create a space that's not only informative but fun.
As businesses reach more alignment between marketing and sales; as they grasp the changing buying patterns that internet savvy customers are employing I believe we'll see a lot more video embedded in well rounded content marketing strategies.
Don F Perkins
http://mindmulch.wordpress.com
Youtube for business works. I was losing a deal with a school district that would potentially put the kids in harm's way. I recorded a video outlining the potential hazards and sent it 14 people in the school district.
The next day, we had some very upset competitors and the superintendent was complaining because he had to justify his recommendations. We still lost the deal, but the success for me came from seeing that the total number of views was 123 from the initial 14 I sent it to... within 24 hours.
If something does happen, people will remember that I spoke about those issues.
Bil Moore
Craig
My videos are hour webinars so I've used Viddler to date.
I plan to turn those very long videos into smaller parts to put on YouTube this year. And then see how it goes.
People get to see you in action in videos and some of my best clients found my video or audio; and hired me pretty quickly thereafter.
Maria Marsala
Strategic Business Coach/Speaker
http://www.ElevatingYourBusiness.com
Great responses above and I agree that we will see an increase in embedded video as part of well rounded content marketing strategies.
We have actually created 2 channels, one where, as Mike discussed, we try to bring value to the community and a second one where we let the lighter side of AG shine through. For this second channel many of our team members get involved in developing humorous clips, which has proven to be very effective as a team building exercise, a recruiting tool, and has increased the traffic to our serious content.
Of course as mentioned above, effectively sharing this content is crucial.
Richard April
http://www.agsalesworks.com/about/video/
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