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6% Is Not Enough: The Case for Driver-Based Planning in 2012
Highlights
In this engaging and interactive discussion, you heard two of the world’s experts provide an overview of Driver-Based Planning and Activity-Based Costing. We explored the trends in the marketplace since the original 2009 benchmark research found that only 6% of companies use driver-based plans in their planning processes.
Whether you are a finance professional, heading up operations, or part of the senior management team, you will have benefited by attending this Focus.com roundtable. Now you will be able to:
- Define a driver-based plan and articulate why they are getting more attention in the “new economy”
- Assess if and how your company should make the move to driver-based planning in 2012.
Speakers
Events
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- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT



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