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Above the Funnel: Making the Connection between Social Sales & Marketing and Measurable ROI
Highlights
There's a great deal of discussion about integrating Social into Sales, Marketing & CRM operations and systems, but companies are still struggling to define and quantify Return on Investment (ROI), strongly suggesting that the connection between 'Social' and the 'Sales/Marketing funnel' has not yet been made. This session, the first in a monthly series of events, our expert panel discussed:
- How can we use Social networks and marketing best practices to increase the flow of qualified leads into our Sales & Marketing funnels?
- How does the concept of the 'funnel' change as customers become more social?
- What are some best practices that real-world companies are using to quantify return and continuously improve?
- There is so much noise in the social sphere - how can my organization make this 'Big Data' understandable & usable and direct it to drive Sales & Marketing strategies we can actually use?
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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