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B2B Marketing 3.0: What’s Next for B2B Marketers?

Topics

B2B Marketing Week

Lead Management

Marketing Automation

This event took place on July 15, 2011

Highlights

Listen in to our top B2B marketers to talk about the next wave of avant-garde B2B marketing.
Topics include:

What should we keep and what should we throw away from Marketing 2.0?
What’s the 1 thing experts would recommend every marketer does in 2011
Active Q&A from the audience

Speakers

President

Rock Annand Group

details

Senior Directort of Mark...

Genius.com

details

President & CEO

Allinio

details

CMO

Demandbase

details

Partner and Founder

BlueBird Strategies, Inc...

details

Participants

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@draab tweeted

Excited to be part of Focus Roundtable on Eloqua IPO, set for 9/15 at 2 p.m. Eastern. Details at http://t.co/JAsduyR #FocusRT15

@LaurenEHarper tweeted

Don't miss the @Focus roundtable The @Eloqua IPO & What it Means to the #MarketingAutomation Industry on 9/15 http://t.co/kMiySoZ #FocusRT15

@hebruce tweeted

@gregott @joezuc @m_west @macmcconnell @laurenEHarper @funnelholic Gr8 panel last week - my new blog post http://www.rockannandgroup.com/2011/07/b2b-marketing-3-0-whats-next-for-marketers/ #focusrt15

@OutsellB2B tweeted

RT @LaurenEHarper Marketing 3.0 is as much a sales story as it is a marketing story- sales process will go away and become more of a buying process #FocusRT15

Lauren Harper asked a question

To what extent should the CMO be in charge of training their marketers on these different techs?

I heard Greg Ott say that it is up to consultants and service guys to come in to companies and educate people how to use all this data that they now have in their marketing automation and CRM systems. How much should the CMO take charge of this? What about companies that can't afford to hire consultants?

July 15, 2011

1 Answer · Answer this Question

@macmcconnell tweeted

#focusrt15 - Any questions from the audience?

@cahidalgo tweeted

RT @LaurenEHarper Now more than ever- marketing has to be growing in the same direction of sales #FocusRT15 #b2bmarketing

@SarahSturtevant tweeted

RT @LaurenEHarper Marketing 3.0 is as much a sales story as it is a marketing story- sales process will go away and become more of a buying process #FocusRT15

@jasondemandbase tweeted

I'm attending @Focus Roundtable: B2B Marketing 3.0: What’s Next for B2B Marketers? on 7/15 at 11 AM PT. http://t.co/QYa1iFu #FocusRT15

@elyukina tweeted

Just tuned in to the "What’s Next for B2B Marketers?" webinar #FocusRT15

@StanfordGreg tweeted

RT @Focus Don't miss the @Focus roundtable B2B Marketing 3.0: What’s Next for B2B Marketers? http://ow.ly/5Fu4R #FocusRT15 In 1 hour!

@LaurenEHarper tweeted

#B2B Mkt 3.0: What’s Next for B2B Marketers? w/ @macmcconnell @hebruce @joezuc &more starts in 30 mins! http://t.co/TVlwcQe #FocusRT15

@DrJTwin tweeted

RT @Focus Don't miss the @Focus roundtable B2B Marketing 3.0: What’s Next for B2B Marketers? http://ow.ly/5Fu4R #FocusRT15 In 1 hour!

@hebruce tweeted

RT @Focus Don't miss the @Focus roundtable B2B Marketing 3.0: What’s Next for B2B Marketers? http://ow.ly/5Fu4R #FocusRT15 In 1 hour!

@Focus tweeted

Don't miss the @Focus roundtable B2B Marketing 3.0: What’s Next for B2B Marketers? http://ow.ly/5Fu4R #FocusRT15 In 1 hour!

@hebruce tweeted

RT @macmcconnell 1.5 hrs -11am PT til focus panel on B2B Mrktg 3.0 @gregott @joezuc @hebruce @macmcconnell http://bit.ly/nvU5Bw #focusrt15

@Gineitis tweeted

I'm attending @Focus Roundtable: B2B Marketing 3.0: What’s Next for B2B Marketers? Start in 20 min. http://t.co/f2uqWVb #FocusRT15

@bbstrategies tweeted

1.5 hours -11amPT until @focus panel on B2B Mrktg 3.0. Great panel - @gregott @joezuc @hebruce @macmcconnell http://bit.ly/nvU5Bw #focusrt15

@macmcconnell tweeted

1.5 hours -11amPT until @focus panel on B2B Mrktg 3.0. Great panel - @gregott @joezuc @hebruce @macmcconnell http://bit.ly/nvU5Bw #focusrt15

@gregott tweeted

I'm attending @Focus Roundtable: B2B Marketing 3.0: What’s Next for B2B Marketers? on 7/15 at 11 AM PT. http://t.co/z83c60p #FocusRT15

Lauren Harper asked a question

Are the lines between B2B and B2C marketing becoming blurred? In what ways?

July 12, 2011

Be the first to answer

Adele Revella asked a question

How important is it for marketers to develop deep insights about their potential buyers?

If marketers knew how each of the buyers in a complex sale would react to their solution, they could guide sales and marketing strategies to the most receptive buyers, and know how to engage each of the buyers throughout the buying process. They could develop targeted campaigns and messages that answer buyer's real needs. For more info on my recommendations, read my free (no registration) ebook The Buyer Persona Manifesto http://bit.ly/lqEo7B . Sorry I can't attend this session, as I will be in flight. Would love to hear your answer.

July 11, 2011

Be the first to answer

@hebruce tweeted

Join me @Focus Roundtable: B2B Marketing 3.0: What’s Next for B2B Marketers? on 7/15 at 11 AM PT. http://t.co/9v0EgD4 #FocusRT15

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