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B2B Marketing Tactics That Work (And the Ones That Don’t)

Topics
Marketing
B2B Marketing
B2B Marketing Week
Marketing Strategies
Marketing Tactics
Social Media

Highlights

The internet is filled with “how-to’s” and tips for B2B marketers. The real secret is to figure out what is real and what isn’t. In this roundtable, we brought together some of the best B2B marketers in the world who don’t just talk about it, but actually do it every day.

Topics included:
•    What the latest B2B trends are and whether they work or not.
•    Top tips and best practices learned from the “trenches”.
•    The one or two tactics B2B marketers can go do today that make a difference.

Speakers

Lisa Horner
Lisa Horner
CEO,CFO,VP,Director
Citrix Online
details
Michael Brenner
Michael Brenner
Sr. Director, Global Int...
SAP
details
Gregg Holzrichter
Gregg Holzrichter
Vice President, Marketin...
Virsto Software
details
Craig Rosenberg
Craig Rosenberg
Vice President, Sales an...
Focus.com
details
@jtbartoli tweeted
Attending @Focus Roundtable: What Google + Means for Google and the Future of Social Media [8/12] http://t.co/1W416uf #FocusRT12
Aug. 12, 2011
@eMercadoLatino tweeted
Audio: #Marketing B2B: Qué funciona y qué no (ENG) http://focus.com/c/HWl/ #FocusRT12 via @Focus
July 14, 2011
Shelly Zickefoose
Shelly Zickefoose added a comment
Findability is key. Knowing where your potential customers are and then being there with the information they need. Info, info. info. Loved it!
July 14, 2011
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@RAHUL_P tweeted
RT @LisaHorner @gholzrichter says: content helps you to create brand credibility & facilitate your customers' journey #FocusRT12
July 13, 2011
Sharon Smith
Sharon Smith added a comment
Thanks for recording this roundtable. I really wanted to attend, but my schedule didn't allow me. Lisa, Michael, and Gregg, your insight is informative and helpful. Craig, great job on moderating! A big thank you to Focus for organizing this week. Everyone's hard work has not gone unnoticed!
July 12, 2011
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Craig Rosenberg
Craig Rosenberg Replied on July 12, 2011

Thank you for the feedback!

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Michael Brenner
Michael Brenner Replied on July 14, 2011

Thanks Sharon!

@rcpollock tweeted
Reading "#B2B #Marketing Tactics That Work Today" http://www.b2bmarketinginsider.com/demand-generation/b2b-marketing-tactics-that-work-today via @brennermichael #FocusRT12 #in
July 12, 2011
@dramroll tweeted
B2B marketing tactics: Customer, content strategy, think outside the "marketing box" http://bit.ly/nmq9vc #FocusRT12
July 12, 2011
@tangyslice tweeted
RT @funnelholic You are more likely to win the lottery than have someone click on your banner ad #focusrt12 via @BrennerMichael >>> LOL
July 12, 2011
@LaurenEHarper tweeted
Thanks 2 @BrennerMichael @gholzrichter @funnelholic & @LisaHorner for a GREAT #FocusRT12! Go here 2 see + B2B mkt events http://t.co/Qf4QSz9
July 12, 2011
Jason Goodman
Jason Goodman added a comment
Great chat. Very informative & insightful! Enjoyed learning about content marketing, content strategies, negative data, demand discovery, program to people %'s, skill gaps & consumer focused mindsets. Looking forward to continuing the conversation over time on Focus.
July 12, 2011
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Michael Brenner
Michael Brenner Replied on July 12, 2011

Thanks Jason! Glad you found it useful.

@LaurenEHarper tweeted
@BrennerMichaels next 3 things for marketers: customer, content strategy and thinking outside the marketing box #FocusRT12
July 12, 2011
@LisaHorner tweeted
@gholzrichter & @brennermichael great conversation - thanks for round table @funnelholic ! #FocusRT12
July 12, 2011
@funnelholic tweeted
Customer, content strategy, think outside the "marketing box" @brennermichael #focusrt12
July 12, 2011
@neilglassman tweeted
Via @gholzrichter Selective customer "nurturing" may be best course. Adds @LisaHorner Hard to get that focus #FocusRT12
July 12, 2011
@funnelholic tweeted
RT @BrennerMichael Hey guys, this is fun! @funnelholic @LaurenEHarper @lisahorner @gholzrichter #FocusRT12 TOTALLY
July 12, 2011
@funnelholic tweeted
"lead nurturing" -we are past the point of thinking about it, it's a requirement. via @lisahorner #focusrt12
July 12, 2011
@BrennerMichael tweeted
Hey guys, this is fun! @funnelholic @LaurenEHarper @lisahorner @gholzrichter #FocusRT12
July 12, 2011
@LaurenEHarper tweeted
Lead nurturing has become a requirement for #B2B #marketing today @LisaHorner #FocusRT12
July 12, 2011
@jasoncieo tweeted
We need to talk about the role of Creative in the context of "content".RT @funnelholic #focusrt12 I can't get these guys to disagree!
July 12, 2011
@LaurenEHarper tweeted
Marketers who actually understand the customer are more imp. than ever- real people talking to real people @LisaHorner #FocusRT12 #marketing
July 12, 2011
@funnelholic tweeted
b2b Content: Real people talking to real people who are having a real conversation. via @lisahorner #focusRT12
July 12, 2011
@SmackSmog tweeted
RT @BrennerMichael People are content too! @LisaHorner We need real people talking to real people #FocusRT12
July 12, 2011
@BrennerMichael tweeted
People are content too! @LisaHorner We need real people talking to real people #FocusRT12
July 12, 2011
@neilglassman tweeted
Via @LisaHorner Next need to determine best vehicles to deliver our content < agreed, area many now weak #FocusRT12
July 12, 2011
@funnelholic tweeted
I can't keep up with @brennermichael . Want to tweet and can't. #focusRT12
July 12, 2011
Craig Rosenberg
Craig Rosenberg added a comment
If you liked this, join me again at 1pm PDT TODAY with Carlos Hidalgo, Adam Needles, Tom Scearce, and Steve Gershik. http://www.focus.com/roundtables/modern-b2b-marketing-strategies/
July 12, 2011
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Michael Banville
Michael Banville asked a question
How do you define "inbound" vs. "outbound" marketing
July 12, 2011
Be the first to answer
Craig Rosenberg
Craig Rosenberg asked a question
What does "program-to-people" mean?
July 12, 2011
1 Answer · Answer this Question
Craig Rosenberg
Craig Rosenberg asked a question
Is "local" marketing relevant to enterprise-focused organization?
July 12, 2011
Be the first to answer
Eddie Reeves
Eddie Reeves asked a question
Will these sessions be recorded?
July 12, 2011
1 Answer · Answer this Question

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