Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

0

Marketing to the Capital Markets

Topics

Financial Services

Financial Services Marketing

This event took place on March 15, 2012

Highlights

As an industry filled with niches, Financial Services poses myriad challenges to marketers. If you’re challenged with delivering qualified capital markets sales leads, join me on Thursday, March 15 for a webcast to get some great insights and ideas. We’ll talk about what’s working, what’s not working and how to balance the new marketing paradigms with the realities of our industry.

In this Focus roundtable we discussed:

Techniques for marketing to different industry segments
Approaches for content marketing to niches
Ideas for effective thought leadership programs

Speakers

CEO

PropelGrowth

details

Dorothy Friedman

Vice President Marketing

Fidessa

details

Head of Marketing

Data Explorers

details

Editor

TABB Forum

details

Participants

see all hide

Phil Donaldson added a comment

At long last, we're happy to announce the winner of the book, "The Financial Services Marketing Handbook" — Susan Weiner of Investment Writing. Many thanks to Wiley for providing the book.

April 12, 2012

Reply to this comment

@akaiJoy tweeted

@DorothyFriedman Listening to @Focus Roundtable: Marketing to the Capital Markets on 3/15 at 11 AM PT. http://focus.com/c/KQG/ #FocusFS

@dorothyfriedman tweeted

+1 RT @susanweiner Hear, hear! RT @phildonaldsonnj Content that educates and is relevant the most powerful. – @CandyceEdelen #FocusFS

@CandyceEdelen tweeted

RT @susanweiner Hear, hear! RT @PhilDonaldsonNJ Content that educates and is relevant the most powerful. – @CandyceEdelen #FocusFS

@susanweiner tweeted

Hear, hear! RT @phildonaldsonnj Content that educates and is relevant the most powerful. – @CandyceEdelen #FocusFS

@SeanPODowd tweeted

Thanks again! @CandyceEdelen @dorothyfriedman @kikkidortz #FocusFS

@SeanPODowd tweeted

@TabbFORUMeditor as always a strong line of great questions you push out. Thanks again. #FocusFS

@EsmeraldaE tweeted

My top takeaway from today is bringing the focus to the messaging and not the product internal #FocusFS

@CMGFocus tweeted

RT @PhilDonaldsonNJ 3rd party marketing channels are priceless. – @CandyceEdelen #FocusFS

@funnelholic tweeted

RT @PhilDonaldsonNJ 3rd party marketing channels are priceless. – @CandyceEdelen #FocusFS

@PhilDonaldsonNJ tweeted

3rd party marketing channels are priceless. – @CandyceEdelen #FocusFS

Jeff Tobagani asked a question

Does Bloomberg do a lot of one-to-one marketing?

March 15, 2012

Be the first to answer

@EsmeraldaE tweeted

RT @PhilDonaldsonNJ Content that educates and is relevant the most powerful. – @CandyceEdelen #FocusFS

@loridjanjigian tweeted

RT @PhilDonaldsonNJ Content that educates and is relevant the most powerful. – @CandyceEdelen #FocusFS

@CMGFocus tweeted

RT @PhilDonaldsonNJ Content that educates and is relevant the most powerful. – @CandyceEdelen #FocusFS

@PhilDonaldsonNJ tweeted

Content that educates and is relevant the most powerful. – @CandyceEdelen #FocusFS

@WendyChan7 tweeted

RT @EsmeraldaE sales & marketing alignment to qualify leads #FocusFS

@EsmeraldaE tweeted

RT @PhilDonaldsonNJ White papers, webinars, live events popular marketing tools in #capitalmarkets. #FocusFS

Fernanda Sanchez asked a question

How did Bloomberg build such a huge brand in the capital markets industry?

March 15, 2012

1 Answer · Answer this Question

Sean O'Dowd asked a question

How effective do you find case studies?

March 15, 2012

Be the first to answer

@PhilDonaldsonNJ tweeted

White papers, webinars, live events popular marketing tools in #capitalmarkets. #FocusFS

@EsmeraldaE tweeted

sales & marketing alignment to qualify leads #FocusFS

@EsmeraldaE tweeted

being cognizant of the issues our clients are facing in the regulatory environment is important when choosing social media vehicle #FocusFS

@WendyChan7 tweeted

RT @EsmeraldaE I'm attending @Focus Roundtable: Marketing to the Capital Markets on 3/15 at 11 AM PT. http://www.focus.com/roundtables/best-practices-financial-services-marketing/ #FocusFS

@WendyChan7 tweeted

RT @EsmeraldaE strong relationship building is key..@dorothyfriedman #FocusFS

@PhilDonaldsonNJ tweeted

RT @EsmeraldaE strong relationship building is key..@dorothyfriedman #FocusFS

Mike Calcaterra asked a question

How is sales and marketing alignment in the financial services industry?

March 15, 2012

Be the first to answer

@CMGFocus tweeted

RT @EsmeraldaE strong relationship building is key..@dorothyfriedman #FocusFS

@EsmeraldaE tweeted

strong relationship building is key..@dorothyfriedman #FocusFS

Fernanda Sanchez asked a question

What are the differences between marketing to financial services professionals and marketing to technology professionals?

March 15, 2012

1 Answer · Answer this Question

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
Marketing Thought Leaders: A Conversation with Jamie Mallinger June 1 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

Related Activity

Catherine Goldberg announced

Marketing Thought Leaders: A Conversation with Jamie Mallinger

1 hour 7 minutes ago

Shelly Lucas answered

What is the most effective way to engage with new potential customers?

3 hours 15 minutes ago

Jacqui Dobens answered

Which blogging service is right for your business?

4 hours 35 minutes ago

Anum Hussain answered

How is your organization improving its marketing scalability?

4 hours 52 minutes ago

Abbey McMahon asked

How can small businesses best utilize content marketing? And what forms would you recommend?

5 hours 42 minutes ago

Amjad Hussain Khaskheli answered

What is the difference between market research and marketing research?

5 hours 43 minutes ago

Catherine Goldberg asked

What is article marketing?

5 hours 55 minutes ago

Cari Baldwin asked

How do you segment your database to prepare for nurturing?

6 hours 3 minutes ago

ram babu answered

Why is content marketing so important right now?

8 hours 49 minutes ago

Charu Gupta asked

How does marketing for free webinar differ from webinars that you pay for?

8 hours 54 minutes ago