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Cloud for the Rest of Us: Buying, Selling and Focusing on Cloud, Outside the US

Topics
Economy
Information Technology
Marketing
Sales
Small Business
Cloud Computing
Cloud Week
International Business
Marketing Messaging
Roundtable
Vendor Landscapes

Highlights

Cloud Computing presents specific issues outside the United States. US vendors need to tailor their products and messaging to meet the needs of customer outside the US. Meanwhile non US companies could look to domestic markets before getting starry eyed and heading stateside. Our five non-US citizens talked around Cloud from an international perspective.

This event is a part of Focus Cloud Week (June 27-30, 2011), which is a series of free webinars and roundtable panels that explore the business drivers prompting the migration to the cloud, the challenges, and the experiences of pioneering adopters. For a listing of related events and community activity, please visit and follow Cloud Week on Focus.com.

Speakers

Ben Kepes
Ben Kepes
Director
Diversity Analysis
details
David Terrar
David Terrar
CEO
D2C Limited
details
Anders Trolle-Schultz
Anders Trolle-Schultz
Managing Partner
SaaS-it Consult
details
Guillaume Balas
Guillaume Balas
CMO
3scale
details
Justin Pirie
Justin Pirie
Cloud Strategist
Mimecast
details
Laura Jimena
Laura Jimena added a comment
I TRUST IN CLOUD
Oct. 14, 2011
Reply to this comment
@briellenikaido tweeted
RT @utollwi Excellent Podcast on #Cloud #SaaS outside US http://bit.ly/jyYK38 w/ @benkepes @justinpirie @DT @guillaumebalas @TrolleSchultz #FocusRT629
July 7, 2011
@Sophielam tweeted
RT @utollwi Excellent Podcast on #Cloud #SaaS outside US http://bit.ly/jyYK38 w/ @benkepes @justinpirie @DT @guillaumebalas @TrolleSchultz #FocusRT629
June 30, 2011
@Asite tweeted
RT @utollwi Excellent Podcast on #Cloud #SaaS outside US http://bit.ly/jyYK38 w/ @benkepes @justinpirie @DT @guillaumebalas @TrolleSchultz #FocusRT629
June 30, 2011
@tjunillon tweeted
RT @utollwi Excellent Podcast on #Cloud #SaaS outside US http://bit.ly/jyYK38 w/ @benkepes @justinpirie @DT @guillaumebalas @TrolleSchultz #FocusRT629
June 30, 2011
@utollwi tweeted
Excellent Podcast on #Cloud #SaaS outside US http://bit.ly/jyYK38 w/ @benkepes @justinpirie @DT @guillaumebalas @TrolleSchultz #FocusRT629
June 30, 2011
@utollwi tweeted
RT @benkepes Nice @zendesk getting a big shout out in our focus.com roundtable. #focusRT629 - great approach towards internationalization
June 30, 2011
@justinpirie tweeted
RT @briellenikaido Special thanks to @benkepes @justinpirie @DT @guillaumebalas & @TrolleSchultz for a fantastic discussion! Learned a lot #Focusrt629
June 29, 2011
@briellenikaido tweeted
Special thanks to @benkepes @justinpirie @DT @guillaumebalas & @TrolleSchultz for a fantastic discussion! Learned a lot #Focusrt629
June 29, 2011
@mikkelsvane tweeted
RT @benkepes Nice @zendesk getting a big shout out in our focus.com roundtable. #focusRT629 - great approach towards internationalization
June 29, 2011
@briellenikaido tweeted
Nordic countries further ahead (and leading) in adopting cloud compared to UK. They're also mostly involved w/ MSFT #Focusrt629
June 29, 2011
@briellenikaido tweeted
Question at hand during #FocusRT629: Which European and Asia Pacifc countries have the fewest barriers to entry for a U.S. SaaS company?
June 29, 2011
@briellenikaido tweeted
Culture - open vs. closed approach of Europe & US. Europe wants things to be closed and perfect before they open them. #FocusRT629
June 29, 2011
@benkepes tweeted
Nice @zendesk getting a big shout out in our focus.com roundtable. #focusRT629 - great approach towards internationalization
June 29, 2011
@briellenikaido tweeted
RT @timbehrsin @briellenikaido Europe has enough provisions for this already.. investment (SV style) is what limits Euro growth #focusrt629
June 29, 2011
@briellenikaido tweeted
When you look at companies VCs in Europe invest in, more likely B2C and copycats of US companies. #FocusRT629
June 29, 2011
@briellenikaido tweeted
Have to have a more common EU market. Easier to make a SaaS company in Europe if it's one big market. #FocusRT629
June 29, 2011
@briellenikaido tweeted
US market is huge. European companies need to get a foothold and be successful in one region in the US, then move from there #focusrt629
June 29, 2011
Brielle Nikaido
Brielle Nikaido asked a question
How can we do partnerships in Europe to help big American providers get in this space?
How can you do it so European companies can benefit from it?
June 29, 2011
1 Answer · Answer this Question
@briellenikaido tweeted
Culturally, US people are more keen on trying and testing new technologies and adopting them. Not the case in Europe #focusrt629
June 29, 2011
@briellenikaido tweeted
Eastern Europe -connectivity very expensive in these countries. Power expensive in Western Europe -expensive to run data centers #focusrt629
June 29, 2011
@briellenikaido tweeted
Connectivity - traditionally been barrier in online world. How do you see that changing in Asia & Eastern Europe? #FocusRT629
June 29, 2011
Dan Monette
Dan Monette asked a question
Which European and Asia Pacifc countries have the fewest barriers to entry for a U.S. SaaS company?
June 29, 2011
Be the first to answer
Brielle Nikaido
Brielle Nikaido asked a question
How many IaaS companies have successfully made jump to Europe and Asia?
June 29, 2011
1 Answer · Answer this Question
@briellenikaido tweeted
RT @benkepes Hilarious - US feedback that all on this roundtable sound the same. The joys of non-US accents! http://j.mp/mvfeE1 #FocusRT629
June 29, 2011
@briellenikaido tweeted
IaaS - how many companies have successfully made jump to Europe and Asia? @justinpirie #FocusRT629
June 29, 2011
@briellenikaido tweeted
In Europe, 3 mountains to climb: get used to using credit card, get used to online services & self-service (self provisioning) #focusrt629
June 29, 2011
@briellenikaido tweeted
"@Focus Roundtable: "Buying, Selling & Focusing on #Cloud, Outside U.S." kicking off now! Dial-in here: http://bit.ly/mvfeE1 #FocusRT629
June 29, 2011
@3scale tweeted
RT @briellenikaido Buying, Selling & Focusing on Cloud, Outside U.S. http://bit.ly/mvfeE1 @benkepes @DT @justinpirie @guillaumebalas @TrolleSchultz #focusrt629
June 29, 2011
@guillaumebalas tweeted
RT @briellenikaido Buying, Selling & Focusing on Cloud, Outside U.S. http://bit.ly/mvfeE1 @benkepes @DT @justinpirie @guillaumebalas @TrolleSchultz #focusrt629
June 29, 2011

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