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Content Marketing: Vendors as Publishers
Highlights
The internet makes it possible for brands to engage customers directly, without having to rely on traditional media companies to connect with target audiences. While this change has been a boon for many businesses, it also requires that marketing organizations develop a new competency – content marketing. At this roundtable, some of the world's leading content marketing experts discussed:
- Why content marketing should be an integral part of your marketing strategy
- Best practices for creating, publishing, and distributing content
- Examples of vendors that run successful content marketing operations
Whether you call it content marketing, custom publishing, or branded content, this event will help you become a publishing powerhouse.
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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