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Optimizing Content Marketing - What, When, & Where?
Highlights
With all the focus being placed on the topic of Content Marketing in 2011 - and undoubtedly into 2012 - much of that attention has been directed to the tactics but, relatively little attention has been given to related strategic topics such as:
- What are the most effective forms of content marketing? Where and when should companies use text as opposed to multimedia, video and other alternatives?
- What are the quality/quantity trade-offs? Is it more effective to be regularly producing content, or to do so less frequently and with greater impact?
- How can companies time the distribution and promotion of their content for maximum impact? What role do Social Networks play and how can timing be optimized and analyzed?
- When and how can content be distributed and syndicated to enhance its reach and effectiveness?
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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