Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
1
Demystifying Neuromarketing
Highlights
Understanding human decision making is the holy grail of both marketing and sales. Scientists have begun looking at how the brain is wired to help understand some of these questions.
Neuromarketing describes the process of using brain scanning techniques typically paired with eye tracking to test the “neurological effectiveness” of commercials, print campaigns, or logos.
Focus.com brought together some of the industry experts to explain what neuromarketing is and what it isn't. They busted some of the myths surrounding the industry as well as highlight how brands are using this technology to make better marketing decisions.
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
Related Activity
Recent Activity