In August, Eloqua filed for their IPO. Eloqua's IPO will be the first one in this growing marketing automation/ revenue performance management (RPM) space. Focus.com brought together experts in the B2B marketing and marketing automation space who discussed the IPO, as well as the marketing automation industry itself and where they see it heading.

Speakers

Carlos Hidalgo

CEO

The Annuitas Group

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Thor Johnson

CMO & CEO

Team Thor Marketing

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David Raab

Principal

Raab Associates Inc.

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Adam Needles

Chief Strategy Officer

Left Brain DGA

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Scott Albro

Founder, CEO

Focus

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Participants

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@rickburnes tweeted

RT @ThorJohnson Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/RRQ3cJrs

March 29, 2012

@HYFRitsKkaliyah tweeted

So im doing good an every other class but my geometry grade is bad maybe its time to pay attention #FocusMa'Kiyah

Dec. 7, 2011

@KurtMW tweeted

RT @ThorJohnson Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/iVYdXDLX

Oct. 13, 2011

@marketingfltr tweeted

RT @ThorJohnson Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/FDcVYG1B

Sept. 27, 2011

@ThorJohnson tweeted

Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/iVYdXDLX

Sept. 27, 2011

Carol Meyers added a comment

Hello - thank you for a good session. I have to take time, though, to correct the statement that Eloqua's IPO will be first - Unica had a successful IPO back in 2005. I also want to recognize Unica's leader, Yuchun Lee. Yuchun built Unica into a market leader, with over $100m in annual revenue, on only $11.5m of venture investment. It's quite an accomplishment when you consider the amount of capital that has been invested in companies like Eloqua, Aprimo and Marketo. [Note: I do recognize that Unica's revenue was mostly from "on premise" rather than "SaaS" recurring revenue (different models). None the less, a great success.]

Sept. 23, 2011

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@ThorJohnson tweeted

Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/RRQ3cJrs

Sept. 23, 2011

@ThorJohnson tweeted

Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/7u5kN3eJ

Sept. 19, 2011

@abneedles tweeted

RT @ThorJohnson Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/unOzHUJc

Sept. 16, 2011

@fearlesscomp tweeted

RT @thorjohnson Excellent roundtable on Elouqa IPO w/@scottalbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at...

Sept. 16, 2011

@ThorJohnson tweeted

Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at http://t.co/VMKTHCv7 (better URL)

Sept. 16, 2011

@ThorJohnson tweeted

Excellent roundtable on Elouqa IPO w/@ScottAlbro @abneedles @cahidalgo @drabb & me #FocusMA: replay at https://www.hidefcorporate.com/wav/rec/30/conf50230_7594704.mp3?awid=5573004596240289213-1600

Sept. 16, 2011

@SolerteCnsltg tweeted

Attending @Focus Roundtable: The Eloqua IPO and What it Means to the Marketing Automation Industry [9/15] http://t.co/SqwKCqCR #FocusMA

Sept. 15, 2011

@SolerteCnsltg tweeted

RT @SGersh Could Adobe acquire @eloqua ? via @ThorJohnson #FocusMA #marketingautomation

Sept. 15, 2011

Nick McGirr asked a question

I want to download this so I can listen to it on my mp3 player. Where's the download link?

Sept. 15, 2011

1 Answer · Answer this Question

@RobCGM tweeted

RT @Focus Thanks to @cahidalgo @abneedles @draab @ThorJohnson & @scottalbro for an awesome discussion on #Eloqua's intended #IPO! #FocusMA

Sept. 15, 2011

@Focus tweeted

Thanks to @cahidalgo @abneedles @draab @ThorJohnson & @scottalbro for an awesome discussion on #Eloqua's intended #IPO! #FocusMA

Sept. 15, 2011

@RobRijkhoek tweeted

RT @abneedles Marketing automation: "We estimate that software service vendor revenue is about $325M this year, about a 50% growth." @draab #FocusMA #B2B

Sept. 15, 2011

@draab tweeted

Thanks all. Interesting exchange of views: @ScottAlbro @abneedles @cahidalgo @thorjohnson #FocusMA

Sept. 15, 2011

@draab tweeted

#focusma little mention of marketing automation expanding to revenue mgt or tighter sales integration. Interesting

Sept. 15, 2011

@cahidalgo tweeted

Thx to @Focus @ScottAlbro @abneedles @draab @thorjohnson for the great time today #FocusMA

Sept. 15, 2011

@contactspot tweeted

#Eloqua #Focus 35M Raised, 100M IPO - Founders make zip - but is good for the industry to wait and watch the IPO if they get there #FocusMA

Sept. 15, 2011