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Email Marketing: The Year in Review and Predictions for 2012

Topics
Marketing
2012 Trends
B2B Marketing
B2C Marketing
Email
Email Marketing
Email Marketing Strategies
Mobile Email
Online Marketing
Social Media

Highlights

As 2011 comes to a close, we looked back on all of the trends and strategies that have emerged in email marketing.

This roundtable brought together some of the geekiest of the geekiest in email marketing to talk about what was hot and not in 2011, and what 2012 will bring to this wonderful thing we call email marketing.

Speakers

Jim Ducharme
Jim Ducharme
Community Manager
GetResponse
details
Stefan Eyram
Stefan Eyram
Direct.Digital.Data Solu...
CickMail Marketing & Jam...
details
Andrew Kordek
Andrew Kordek
Chief Strategist and Co-...
Trendline Interactive
details
@B2BEmail tweeted
Attending @Focus Roundtable: Email Marketing: The Year in Review and Predictions for 2012 [12/15] http://t.co/VyGV4gfo #FocusEmail
Dec. 16, 2011
@theeMailguide tweeted
Listening to @Focus Roundtable: great insights The Year in Review and Predictions for 2012 [12/15] http://t.co/0VIj3AaG #FocusEmail
Dec. 16, 2011
@andrewkordek tweeted
RT @LaurenEHarper Don't be afraid to pay money to get good advice with your #emailmarketing efforts. -@andrewkordek #FocusEmail
Dec. 15, 2011
@LaurenEHarper tweeted
Thanks to @hugeheadca @stefaneyram @andrewkordek for an awesome #EmailMarketing roundtable today! #FocusEmail
Dec. 15, 2011
@darcebobarce tweeted
Do testing. Find out what works best for us. #FocusEmail
Dec. 15, 2011
Lisa Parker
Lisa Parker asked a question
Does anyone have any success stories with Foursquare with B2B marketing?
Dec. 15, 2011
1 Answer · Answer this Question
@LaurenEHarper tweeted
I believe that we ask too much of our subscribers- follow us here, share this here, etc. via @andrewkordek <interesting point! #FocusEmail
Dec. 15, 2011
@Emailblog tweeted
RT @laureneharper Don't be afraid to pay money to get good advice with your #emailmarketing efforts. -@andrewkordek #FocusEmail
Dec. 15, 2011
@Emailblog tweeted
QR Codes: Watch this video about them http://www.youtube.com/watch?v=V2rVYvylvZc #focusemail
Dec. 15, 2011
@LaurenEHarper tweeted
Don't be afraid to pay money to get good advice with your #emailmarketing efforts. -@andrewkordek #FocusEmail
Dec. 15, 2011
Lisa Parker
Lisa Parker asked a question
What are great email marketing hash tags folks are following?
Dec. 15, 2011
3 Answers · Answer this Question
@LaurenEHarper tweeted
http://t.co/LKtXO6Wr by Mark Brownlow is one of the best resources for #emailmarketing news and trends. -@hugeheadca #FocusEmail
Dec. 15, 2011
Brian Phelps
Brian Phelps asked a question
What are the top Email Service Providers (ESP) for 2012?
Dec. 15, 2011
1 Answer · Answer this Question
@darcebobarce tweeted
RT @Emailblog 75% of all email users engage email on mobile from time to time #focusemail
Dec. 15, 2011
@Emailblog tweeted
75% of all email users engage email on mobile from time to time #focusemail
Dec. 15, 2011
@kapilbjindal tweeted
RT @LaurenEHarper 35% of 26 million email opens were on an iPhone. -@andrewkordek #mobile #email #FocusEmail
Dec. 15, 2011
Brian Phelps
Brian Phelps asked a question
Does email design need to be changed for mobile consumption?
Dec. 15, 2011
2 Answers · Answer this Question
@LaurenEHarper tweeted
35% of 26 million email opens were on an iPhone. -@andrewkordek #mobile #email #FocusEmail
Dec. 15, 2011
@remybergsma tweeted
Just joined #focusemail Email Marketing: The Year in Review & Predictions for 2012. Step in: http://t.co/7tIW94UT
Dec. 15, 2011
@Focus tweeted
#FocusEmail is kicking off now! Join us to discuss the state of #email in 2011 & what to expect in 2012! http://t.co/oskt92JW
Dec. 15, 2011
Scott Albro
Scott Albro asked a question
Which companies use email marketing as a core strategy, but nobody knows it?
Dec. 15, 2011
Be the first to answer
@Emailblog tweeted
RT @catykobe The #FocusEmail event kicks off in 8 minutes! Join us live! http://t.co/XvOUymxo
Dec. 15, 2011
@catykobe tweeted
The #FocusEmail event kicks off in 8 minutes! Join us live! http://t.co/kNvSHI6c
Dec. 15, 2011
Lauren Harper
Lauren Harper asked a question
What are your tips for building a strong relationship with your email marketing efforts?
How can you build a strong relationship with your customers and subscribers with your email marketing efforts?
Dec. 15, 2011
2 Answers · Answer this Question
Erika Goldwater
Erika Goldwater asked a question
What trend wasn't worth the hype in 2011 and we should see less of in 2012?
An example of this might be QR codes... cool but worth it?
Dec. 14, 2011
Be the first to answer
Liz Bowen
Liz Bowen asked a question
What are some of the best resources for email marketing news and thought leadership?
Dec. 14, 2011
1 Answer · Answer this Question
Lauren Harper
Lauren Harper asked a question
How can email marketers fight for a bigger budget in 2012?
Inspired by Andrew Kordek's blog post: How to ask for a bigger email marketing budget in 2012.
Dec. 12, 2011
1 Answer · Answer this Question
Lauren Harper
Lauren Harper asked a question
How much focus will be on mobile email marketing efforts in 2012?
Dec. 8, 2011
2 Answers · Answer this Question
Lauren Harper
Lauren Harper asked a question
What are the top 3-5 trends that all email marketers should be aware of going into 2012?
Dec. 8, 2011
7 Answers · Answer this Question

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