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Expert Best Practices in Content Marketing

Topics
General Management
Marketing
B2B Marketing
B2B Marketing Week
Best Practices
Content Marketing
Inbound Marketing

Highlights

Everywhere you turn, people are talking about the power of content marketing. This roundtable created a special opportunity to interact with the very best content marketers on the planet. 
Topics included:

  • What is content marketing and what the results of have been for organizing
  • Best practices and tips in effective content marketing
  • Question and Answers from the audience

Speakers

Ardath Albee
Ardath Albee
CEO and B2B Marketing St...
Marketing Interactions I...
details
Ann Handley
Ann Handley
Chief Content Officer
MarketingProfs
details
Joe Pulizzi
Joe Pulizzi
Founder
Content Marketing Instit...
details
Stephanie Tilton
Stephanie Tilton
Content Marketing Consul...
Ten Ton Marketing
details
Mike Volpe
Mike Volpe
CMO
HubSpot
details
Craig Rosenberg
Craig Rosenberg
Vice President, Sales an...
Focus.com
details
Sharon Smith
Sharon Smith added a comment
Ardath - First, I'd like to say that I loved your webinar, "The Four Types of Prospect Attention and How They Affect Demand Generation." Your words here are a healthy addendum to those from the webinar. Joe - Wow! Marketers thinking like publishers. That shift in mind set creates a real necessity for quality content. Stephanie - Great statement to the affect that company websites need distinct landing pages to move people to where you want them to go. Such an active way to harness conversations! Mike - You closed with the concept of analytics. There is a definite need for real-time analysis of the content marketing strategy throughout all platforms, real world and online. If everything is not analyzed and tied together within the business plan, all is for naught. Craig - What can I say? Your organization is creating content full of value. Keep it coming! Your content marketing is working...well, at least with me.
July 19, 2011
Reply to this comment
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Craig Rosenberg
Craig Rosenberg Replied on July 21, 2011

Thank you or the kind words Sharon. I can only disappoint from this point forward.

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Stephanie Tilton
Stephanie Tilton Replied on July 21, 2011

Sharon, so terrific to see what you took away from the roundtable discussion. Love your phrase "actively harnessing conversations"!

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Ardath Albee
Ardath Albee Replied on July 21, 2011

Thanks very much, Sharon! You've absolutely made my morning terrific! But it also helps to be surrounded by the experts Focus brings together. I learn from each of them with every conversation.

Show 3 more replies
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Sharon Smith
Sharon Smith Replied on July 21, 2011

Craig - Modesty. What a wonderful quality! Stephanie - Thank you. Please use the phrase if you find it works. Ardath - Happy to make your morning better and I am pleased that you are so well supported.

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Joe Pulizzi
Joe Pulizzi Replied on July 24, 2011

Thanks so much for the kind words Sharon. Really enjoyed the broadcast. Glad you did too.

@DeeMcVicker tweeted
RT @MARKETINGgyrl RT @StephanieTilton Fun content can help you rank higher on search engines and help your other content spread #FocusRT14
July 18, 2011
@PainPoint tweeted
RT @funnelholic RT @neilglassman Via @juntajoe Content marketing = take off sales hat, create content that addresses customer pain points #FocusRT14
July 18, 2011
@MARKETINGgyrl tweeted
RT @StephanieTilton Fun content can help you rank higher on search engines and help your other content spread #FocusRT14
July 15, 2011
@neilglassman tweeted
Thx for RTs during great #FocusRT14 content mktg panel: @johnrmatthews @ElizabethSmith @funnelholic @rachelloumiller
July 14, 2011
@funnelholic tweeted
RT @KurtMW @funnelholic Fair enough :) #focusrt14 But point well taken.
July 14, 2011
@KurtMW tweeted
@funnelholic Fair enough :) #focusrt14
July 14, 2011
@ElizabethSmith tweeted
@AaronMandelbaum - Thanks for the RT @ElizabethSmith Marry both copy and design. #contentmarketing #FocusRT14
July 14, 2011
@AaronMandelbaum tweeted
RT @ElizabethSmith Marry both copy and design. #contentmarketing #FocusRT14 http://twitter.com/funnelholic/statuses/91608017581244416
July 14, 2011
@funnelholic tweeted
@mvolpe Dude: so you have more traffic than both Salesforce + NetSuite COMBINED. #@$(*&@ http://siteanalytics.compete.com:80/hubspot.com/ - #FocusRT14
July 14, 2011
@funnelholic tweeted
RT @KurtMW Print isn't dead but infographics are? RT @funnelholic @juntajoe Print is not dead #focusrt14 hey, don't shoot the messenger!
July 14, 2011
@ElizabethSmith tweeted
RT @funnelholic Content marketing tip: Just start and then modify in real time. If you don't get started, you never will. @ardath421 #focusrt14
July 14, 2011
@ElizabethSmith tweeted
Measuring the impact of your #contentmarketing efforts, as well as every piece of #content. @mvolpe #FocusRT14
July 14, 2011
@neilglassman tweeted
RT @funnelholic Create "gravitational pull" instead of you always "shouting at them". @stephanietilton #FocusRT14
July 14, 2011
@funnelholic tweeted
Measure your effectiveness. We look at every individual blog post. @mvolpe #focusRT14
July 14, 2011
@funnelholic tweeted
Create "gravitational pull" instead of you always "shouting at them". @stephanietilton #focusrt14
July 14, 2011
@ElizabethSmith tweeted
You're never going to reach perfection, take your best shot and see how it impacts your buyer/prospect. @Ardath421 #FocusRT14
July 14, 2011
@funnelholic tweeted
Content marketing tip: Just start and then modify in real time. If you don't get started, you never will. @ardath421 #focusrt14
July 14, 2011
@neilglassman tweeted
RT @ElizabethSmith Make sure that you content is #mobile friendly. @mvolpe #FocusRT14
July 14, 2011
@funnelholic tweeted
RT @ElizabethSmith Make sure that you content is #mobile friendly. @mvolpe #FocusRT14
July 14, 2011
@ElizabethSmith tweeted
Make sure that you content is #mobile friendly. @mvolpe #FocusRT14
July 14, 2011
@KurtMW tweeted
Print isn't dead but infographics are? RT @funnelholic @juntajoe Print is not dead #focusrt14
July 14, 2011
@neilglassman tweeted
Yeah, I read that in a newspaper :) : RT @funnelholic @juntajoe Print is not dead #FocusRT14
July 14, 2011
@ElizabethSmith tweeted
RT @rachelloumiller #FocusRT14 Infographics are so last week #thataintwinning Produce creative content that appeals to your audience
July 14, 2011
@funnelholic tweeted
@juntajoe Print is not dead #focusrt14
July 14, 2011
@johnrmatthews tweeted
RT @neilglassman Via @ardath421 Dearth of new #marketing ideas now. Perhaps copying others easier than creating strategy. #FocusRT14
July 14, 2011
@sarahmiller41 tweeted
RT @rachelloumiller #FocusRT14 Infographics are so last week #thataintwinning Produce creative content that appeals to your audience
July 14, 2011
@rachelloumiller tweeted
#FocusRT14 Infographics are so last week #thataintwinning Produce creative content that appeals to your audience
July 14, 2011
Craig Rosenberg
Craig Rosenberg asked a question
Are infographics losing their effectiveness? (Have infographics "jumped the shark"?)
Mike Volpe on this Roundtable believes infographics have "jumped the shark" and are losing their effectiveness. 
July 14, 2011
6 Answers · Answer this Question
Craig Rosenberg
Craig Rosenberg asked a question
How important is design in your content marketing?
July 14, 2011
2 Answers · Answer this Question

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