Join Focus

Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content
×
0

Secrets to Webinar Success

Topics
Marketing
Sales
Event Marketing
Virtual Event
Webinar

Highlights

Focus Experts explored key strategies for hosting, presenting, and marketing a successful Webinar.

Topics included:

  • Where do Webinars best fit into an overall demand generation strategy?
  • What’s the secret to an effective Webinar invitation?
  • How do I title my Webinar to attract the right audience?
  • What makes for effective Webinar content?  How do I keep the audience engaged?
  • What are some of the best ways to market a Webinar in recorded or “archived” form?

Speakers

Steve Nesich
Steve Nesich
Principal
MarketStrike
details
Ruth Stevens
Ruth Stevens
President
eMarketing Strategy
details
Jamie Wallace
Jamie Wallace
Content Strategist and W...
Suddenly Marketing
details
Howard Sewell
Howard Sewell
President
Spear Marketing Group
details
Charles Bailey
Charles Bailey asked a question
Is it cost effective to hold a hybrid event?
Does it make sense to webcast a live event or does webcasting diminish attendence at the event site.  Is there value to be gained by the audience member either live or over the web?  Is there value for the event creator to hold the hybrid event?
June 17, 2011
3 Answers · Answer this Question
@Ron_Hudson tweeted
RT @funnelholic RT @LaurenonFocus If #webinar content & cust exp isn't good, then all the marketing + promo in world wont help @RuthPStevens #FocusRT16
June 17, 2011
@SocialWorldBuzz tweeted
RT @LaurenonFocus Great advice from @suddenlyjamie At all costs, avoid information overload in your webinars! #FocusRT16
June 16, 2011
@funnelholic tweeted
Hey @suddenlyjamie liked your style on the #focusRT16. First time I heard you spit game.
June 16, 2011
@LaurenonFocus tweeted
Great advice from @suddenlyjamie At all costs, avoid information overload in your webinars! #FocusRT16
June 16, 2011
@funnelholic tweeted
RT @LaurenonFocus If #webinar content & cust exp isn't good, then all the marketing + promo in world wont help @RuthPStevens #FocusRT16
June 16, 2011
@LaurenonFocus tweeted
If the content and cust experience isn't good, then all the marketing and promotion in the world wont help @RuthPStevens #FocusRT16 #webinar
June 16, 2011
Pam McIlroy
Pam McIlroy added a comment
You answered so many of my questions - thank you!
June 16, 2011
Reply to this comment
0
Howard Sewell
Howard Sewell Replied on June 16, 2011

You're welcome Pam. Glad to hear the session was helpful.

Leisl Moriarty
Leisl Moriarty asked a question
What is a recommended length for a webinar?
June 16, 2011
4 Answers · Answer this Question
@LaurenonFocus tweeted
#webinars need to be just one component of your overall comprehensive marketing strategy- not separate from it @SteveNesich #FocusRT16
June 16, 2011
@LaurenonFocus tweeted
You need to be really clear up front about what your audience is going to be getting when attending your #webinar @suddenlyjamie #FocusRT16
June 16, 2011
@BlueSkyBC tweeted
RT @LaurenonFocus Upwards of 60% of people view your webinars in archived form in today's on-demand world @SteveNesich #FocusRT16
June 16, 2011
@funnelholic tweeted
RT @LaurenonFocus If it's boring in person, it's going to be even worse online @RuthPStevens #FocusRT16 #virtualevents
June 16, 2011
@LaurenonFocus tweeted
If it's boring in person, it's going to be even worse online @RuthPStevens #FocusRT16 #virtualevents
June 16, 2011
@LaurenonFocus tweeted
#1 mistake people make when promoting #webinars is promoting the product rather than the event itself @HJSewell #FocusRT16
June 16, 2011
@LaurenonFocus tweeted
Need to send out invitations for webinars 3-4 weeks in advance #FocusRT16
June 16, 2011
@LaurenonFocus tweeted
Great Q from @HJSewell How can you increase conversion rate from registrants to actual attendees for #webinars? #FocusRT16
June 16, 2011
@LaurenonFocus tweeted
Upwards of 60% of people view your webinars in archived form in today's on-demand world @SteveNesich #FocusRT16
June 16, 2011
@funnelholic tweeted
So far this is good telecon on webinar tips w/ @HJSewell @SteveNesich @RuthPStevens & @suddenlyjamie http://t.co/ly4raO9 #FocusRT16
June 16, 2011
Craig Rosenberg
Craig Rosenberg asked a question
Do you still include a sales pitch in your webinars?
The standard webinar recipe has included industry expert and sales pitch.  That is contrary to to the new rules of content marketing.  What do you do?
June 16, 2011
4 Answers · Answer this Question
Mary Gene Ryan
Mary Gene Ryan asked a question
How do i connect with visual -- I am on the telephone and can hear audio?
June 16, 2011
1 Answer · Answer this Question
@LaurenonFocus tweeted
Secrets to Webinar Success starts in 20 mins! w/ @HJSewell @SteveNesich @RuthPStevens & @suddenlyjamie http://t.co/ly4raO9 #FocusRT16
June 16, 2011
Kathy Glisson
Kathy Glisson asked a question
I phoned in but nothing has happened. Is the webinar going on?
June 16, 2011
1 Answer · Answer this Question
Andrea Osmond
Andrea Osmond asked a question
I am unable to attend this event, but am very interested.
Is there any way I could get a copy of the presentation or a recording of the event to listen to later date? aosmond@axesscomm.com
June 15, 2011
1 Answer · Answer this Question
Christopher Jablonski
Christopher Jablonski asked a question
Are webinars an inbound or outbound marketing technique? Or both?
May 18, 2011
4 Answers · Answer this Question
@bpfocus tweeted
Attending @Focus Roundtable: Focus Marketing Roundtable: Secrets to Webinar Success on 6/16 at 11 AM PT. http://focus.com/c/G81/ #FocusRT20
May 16, 2011
Nipun Jethi
Nipun Jethi asked a question
How do you foster interactivity on a webinar?
Webinars historically are more of a broadcast mechanism. In this world where your audience expects interactivity how do you set up your webinar and leverage third party tools where needed to keep the audience engaged. I look forward to hearing the speakers' thoughts on this. Thanks.
May 16, 2011
5 Answers · Answer this Question
Richard Stiennon
Richard Stiennon added a comment
I like the new Focus event page. Looks good, clean, and highlights key take-aways. Good job!
May 16, 2011
Reply to this comment

Events

Related Activity

Shelly Lucas
Shelly Lucas answered
What is the most effective way to engage with new potential customers?
3 minutes ago
Jacqui Dobens
Jacqui Dobens answered
Which blogging service is right for your business?
1 hour 23 minutes ago
Anum Hussain
Anum Hussain answered
How is your organization improving its marketing scalability?
1 hour 40 minutes ago
Abbey McMahon
Abbey McMahon asked
How can small businesses best utilize content marketing? And what forms would you recommend?
2 hours 31 minutes ago
Amjad Hussain Khaskheli
Amjad Hussain Khaskheli answered
What is the difference between market research and marketing research?
2 hours 32 minutes ago
Catherine Goldberg
Catherine Goldberg asked
What is article marketing?
2 hours 43 minutes ago
Cari Baldwin
Cari Baldwin asked
How do you segment your database to prepare for nurturing?
2 hours 51 minutes ago
ram babu
ram babu answered
Why is content marketing so important right now?
5 hours 37 minutes ago
Charu Gupta
Charu Gupta asked
How does marketing for free webinar differ from webinars that you pay for?
5 hours 42 minutes ago
Hillary Read
Hillary Read answered
When starting off a new website, what should the business owner focus on to drive traffic?
6 hours 52 minutes ago