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Why Your SMB Should Consider Investing in CRM

Topics
Marketing
Sales
Small Business
CRM
Roundtable
SMB
Social CRM

Highlights

CRM is about process and technology, hand in glove. As a small business you've been manually managing relationships for years, but now it's time to up your game. In this roundtable, Focus Experts discussed:

  • What "CRM" really means
  • How SMBs benefit from CRM
  • Ways to justify the cost of a CRM implementation

Speakers

Mitch Lieberman
Mitch Lieberman
Vice President of Market...
Sword Ciboodle
details
Paula Rosenblum
Paula Rosenblum
Managing Partner
Retail Systems Research,...
details
Chris Selland
Chris Selland
Senior Vice President, C...
Hale Global
details
Michael Schmier
Michael Schmier
Product, Marketing, and ...
details
Michael Schmier
Michael Schmier added a comment
One of the most interesting insights from this Roundtable - just start small and don't over complicate. You don't need a complex ROI analysis. You don't need to do a detailed process analysis. Just figure out something that you want to do more efficiently - emailing specials your customers, handling inbound customer service requests, or tracking status of sales prospects. Start there.
May 27, 2011
Reply to this comment
Michael Schmier
Michael Schmier asked a question
Do SMBs (sub 25 employees) really need to do a "process analysis" before buying CRM?
This questions came up during the Roundtable "Why Your SMB Should Consider Investing in CRM."  
May 27, 2011
3 Answers · Answer this Question
@new_resource tweeted
RT @catykobe "1st define the process, and THEN put in a system." @paula_rosenblum says she'll be saying that forever. #FocusRT526
May 26, 2011
@funnelholic tweeted
RT @mjayliebs QOTD via @cselland "asking who is best CRM, w/o context (industry, biz size, cust type) is useless" #crm I agree #focusrt526
May 26, 2011
@catykobe tweeted
RT @courtneysato Dont get overly invested in technology. Focus on the small wins. #FocusRT526 #crm
May 26, 2011
@courtneysato tweeted
Dont get overly invested in technology. Focus on the small wins. #FocusRT526 #crm
May 26, 2011
@courtneysato tweeted
Dont expect #crm to change your business overnight. Change will be incremental #FocusRT526
May 26, 2011
@MikeRossi87 tweeted
RT @courtneysato #CRM should be owned by the people in the org who utilize it. ie. engineering shouldnt own CRM for sales... #FocusRT526
May 26, 2011
@catykobe tweeted
"1st define the process, and THEN put in a system." @paula_rosenblum says she'll be saying that forever. #FocusRT526
May 26, 2011
@CleanJourney tweeted
RT @catykobe Should IT or the Business own #CRM & its data? Think carefully... #FocusRT526
May 26, 2011
@JanetJoz tweeted
RT @funnelholic #focusrt526 IBig msg I am hearing here is : CRM is not technology or 3 letter acronym, its a mindset. I agree w/ that -- @mjayliebs
May 26, 2011
Craig Rosenberg
Craig Rosenberg asked a question
Why aren't SMBs using CRM?
A bit of a weird question, but aren't we beyond having to convince people to think about CRM?  or am I wrong and do people still need to be educated?
May 26, 2011
11 Answers · Answer this Question
@courtneysato tweeted
#CRM should be owned by the people in the org who utilize it. ie. engineering shouldnt own CRM for sales... #FocusRT526
May 26, 2011
@funnelholic tweeted
#focusrt526 IBig msg I am hearing here is : CRM is not technology or 3 letter acronym, its a mindset. I agree w/ that -- @mjayliebs
May 26, 2011
@catykobe tweeted
Should IT or the Business own #CRM & its data? Think carefully... #FocusRT526
May 26, 2011
@courtneysato tweeted
RT @catykobe Small businesses... #CRM offers ROE = Return On Efficiency - @mjayliebs #FocusRT526
May 26, 2011
@catykobe tweeted
Small businesses... #CRM offers ROE = Return On Efficiency - @mjayliebs #FocusRT526
May 26, 2011
@catykobe tweeted
The value of #CRM doesn't have to be hard ROI. The fact it will save #SMB owners precious time is value enough. #FocusRT526
May 26, 2011
Caty Kobe
Caty Kobe asked a question
Do small businesses need to do a hard ROI analysis before purchasing a CRM
Is it necessary for small businesses to do a hard ROI analysis prior to purchasing a CRM? Is that overkill?
May 26, 2011
1 Answer · Answer this Question
@courtneysato tweeted
Why Your #SMB Should Invest in #CRM - Dial in now! http://bit.ly/my5aGx #FocusRT526
May 26, 2011
@mjayliebs tweeted
RT @paula_rosenblum Why Your #SMB Should Consider Investing in #CRM http://bit.ly/my5aGx Starts at 11a PT a good chat to be had #FocusRT526
May 26, 2011
@focus tweeted
Dial in NOW for #FocusRT526 - Why Your #SMB Should Invest in #CRM http://bit.ly/my5aGx
May 26, 2011
@paula_rosenblum tweeted
Today's FOCUS event - Why Your #SMB Should Consider Investing in #CRM http://bit.ly/my5aGx Starts at 11a PT w/ @mschmier & me! #FocusRT526
May 26, 2011
@salestools tweeted
RT @catykobe 10 minutes until #FocusRT526 - Why Your #SMB Should Invest in #CRM - Dial in now! http://bit.ly/my5aGx
May 26, 2011
@CRMStrategies tweeted
RT @funnelholic RT @catykobe 10 minutes until #FocusRT526 - Why Your #SMB Should Invest in #CRM - Dial in now! http://bit.ly/my5aGx
May 26, 2011
@funnelholic tweeted
RT @catykobe 10 minutes until #FocusRT526 - Why Your #SMB Should Invest in #CRM - Dial in now! http://bit.ly/my5aGx
May 26, 2011
@catykobe tweeted
10 minutes until #FocusRT526 - Why Your #SMB Should Invest in #CRM - Dial in now! http://bit.ly/my5aGx
May 26, 2011
Jake Hodge
Jake Hodge asked a question
For a small business, is the primary benefit of CRM visibility or automation?
May 26, 2011
6 Answers · Answer this Question
@catykobe tweeted
Today's #SMB #CRM roundtable start's in 50 min! Don't forget to dial in! http://bit.ly/my5aGx #FocusRT526
May 26, 2011
@cselland tweeted
RT @catykobe Today's event - Why Your #SMB Should Consider Investing in #CRM http://bit.ly/my5aGx Starts at 11a PT w/ @cselland & more! #FocusRT526
May 26, 2011

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