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FSI Sales Office Hours: Sales People Need To Be More Pushy!
Highlights
Customers have long complained about sales people being too pushy. Yet with the emergence of things like the Challenger Sale and Provocative Selling, the concept of sales people being pushy comes to the forefront again. How can sales people be pushy, without alienating customers? How does increased assertiveness on the part of sales people align with many of the social business, marketing, and nurturing strategies which may be more pull oriented. Is there a conflict between these push and pull orientations? Some of the questions we addressed are:
-What’s wrong with the current state of sales “pushiness?”
-How do we push appropriately? How do we earn the right to push?
-With so much in social business about nurturing and developing the customer, where does pull fit? Is it push, is it pull, do we need to drive both?
-What wrong with a pull driven strategy?
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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