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The Future of Demand Generation

Topics
Marketing
Sales
B2B Marketing
Demand Generation
Demandcon
Lead Management
Leads

Highlights

Lead generation and lead management have been, respectively, the number one and number two concerns of marketers around the world for the past several years. Demand Generation is the discipline of creating a customer's desire for, and propensity to buy from, your company. Find out how current and future trends in demand generation will affect your ability to generate a continuous flow of qualified sales opportunities for your company.

Speakers

Jason Hekl
Jason Hekl
Research Director
SiriusDecisions
details
Thor Johnson
Thor Johnson
CMO & CEO
Team Thor Marketing
details
David Lewis
David Lewis
CEO
DemandGen International,...
details
Steve Gershik
Steve Gershik
Vice President of Market...
SiriusDecisions
details
@AngledEnd tweeted
SG{ new blog entry on why your website is so important to demand generation. http://angledend.com/update/2011/08/16/demand-generation-website-is-everything/ #webdesign #demandgeneration #focusrt27
Aug. 16, 2011
Laura Ramos
Laura Ramos asked a question
Are eNewsletters, in this era of instant measurement/gratification, dated? Are blogs the answer?
Aug. 15, 2011
6 Answers · Answer this Question
@tsurfs tweeted
RT @akaalex1586 Curious to know about metric measurement and how companies like Gooddata can help with insight to sales and marketing funnels... #focusrt27
July 28, 2011
@the_hekler tweeted
Great convo @Focus today, @SGersh makes bold prediction re: SFDC and @HubSpot http://t.co/iE8Plaz #FocusRT27
July 27, 2011
@fearlesscomp tweeted
I'm attending @Focus Roundtable: The Future of Demand Generation on 7/27 at 1 PM PT. http://t.co/Yfeun25 #FocusRT27
July 27, 2011
Jeff Ogden
Jeff Ogden added a comment
Really interesting discussion and well said on the realities of B2B demand generation today. Thanks Jason, Thor, David and Steve for the great discussion.
July 27, 2011
Reply to this comment
@SGersh tweeted
Fantastic suggestion from @the_hekler Put your marketing people on the phone for a day with prospects. #FocusRT27
July 27, 2011
@RobCGM tweeted
RT @Focus RT @laureneharper THANK YOU to our esteemed @Focus Experts @SGersh @demandgendave @the_hekler & @ThorJohnson for a GREAT #FocusRT27!
July 27, 2011
@RomanStanek tweeted
RT @akaalex1586 Curious to know about metric measurement and how companies like Gooddata can help with insight to sales and marketing funnels... #focusrt27
July 27, 2011
@Focus tweeted
RT @laureneharper THANK YOU to our esteemed @Focus Experts @SGersh @demandgendave @the_hekler & @ThorJohnson for a GREAT #FocusRT27!
July 27, 2011
@akaalex1586 tweeted
RT @LaurenEHarper Rule #1 for marketers: Know thy customer @sgersh #FocusRT27 #marketing
July 27, 2011
@LaurenEHarper tweeted
Rule #1 for marketers: Know thy customer @sgersh #FocusRT27 #marketing
July 27, 2011
@LaurenEHarper tweeted
A marketer who really understands the mind of the prospect is going to do a better job of sending the right leads @demandgendave #FocusRT27
July 27, 2011
@policesoftware tweeted
RT @Focus Dial in now for the @Focus Roundtable: The Future of Demand Generation http://t.co/UoTboLY #FocusRT27 #demandgen #sales
July 27, 2011
@LaurenEHarper tweeted
Marketers need to get on the phones- engage w/ ur sales counterparts- you will uncover a lot of miscommunication @the_hekler #FocusRT27
July 27, 2011
Kira Dennison Capen
Kira Dennison Capen asked a question
What is your favorite marketing automation software for a very small company with a small budget?
We are talking 5 salespeople and a localized business. We are talking small budget.
July 27, 2011
6 Answers · Answer this Question
@LaurenEHarper tweeted
#Sales is designed to talk to the prospect & get them to sign on the dotted line- mktrs need to talk to the masses @demandgendave #FocusRT27
July 27, 2011
@claudiahoeffner tweeted
I’m listening in - great content, @sgersh #FocusRT27
July 27, 2011
@funnelholic tweeted
'Why can't we talk about b2b demand generation without talking about marketing automation?' @Focus http://t.co/iSPpL8o #FocusRT27
July 27, 2011
@LaurenEHarper tweeted
Will Salesforce.com purchase a #marketingautomation company anytime soon? @ThorJohnson @demandgendave & @the_hekler say no! #FocusRT27
July 27, 2011
@akaalex1586 tweeted
projection that @salesforce will acquire @hubspot #focusrt27
July 27, 2011
Craig Rosenberg
Craig Rosenberg asked a question
Why can't we talk about b2b demand generation without talking about marketing automation?
July 27, 2011
9 Answers · Answer this Question
Michael A Brown
Michael A Brown asked a question
How should mktg participate in the early sales process without appearing to step on sales' toes?
July 27, 2011
2 Answers · Answer this Question
@SGersh tweeted
RT @akaalex1586 Have a great field marketing person who is trusted by the sales team, who understands the buying process. @thorjohnson #focusrt27
July 27, 2011
@akaalex1586 tweeted
get your analytic in order for successful demand generation @thorjohnson #focusrt27
July 27, 2011
@akaalex1586 tweeted
Have a great field marketing person who is trusted by the sales team, who understands the buying process. @thorjohnson #focusrt27
July 27, 2011
@akaalex1586 tweeted
Curious to know about metric measurement and how companies like Gooddata can help with insight to sales and marketing funnels... #focusrt27
July 27, 2011
@akaalex1586 tweeted
the demand gen title is here to stay, didn't exist 5 years ago, but it isn't going anywhere #focusrt27
July 27, 2011
Gord Mackay
Gord Mackay asked a question
How (various ways) can (should) the Sales department be involved the Demand Generation process?
July 27, 2011
1 Answer · Answer this Question
Rob Harrington
Rob Harrington asked a question
Is there a slide deck for us to view?
July 27, 2011
1 Answer · Answer this Question

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