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How to Sell B2B Products and Services via Paid Search
Highlights
Selling to consumers is one thing. But how are the best paid-search campaigns constructed for B2B products and services?
Knowing the audience, as always in paid search, is essential. Gauging intent, and addressing it in messaging, is critical. And accurately measuring ROI – for instance, are all leads valued equally? – will help make sure you’re getting what your business needs from paid search. Topics dissucssed:
· Choose the right platforms (search, display, mobile, etc.) for your product/service
· Determine how much a conversion is worth
· Make sure your paid search campaigns target the right audience
· Design landing pages that differentiate your product/service
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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