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How to Set Up an Effective Marketing Organization

Topics

B2B Marketing Week

Content Marketing

Lead Management

Marketing Automation

Marketing Operations

Marketing Organization

Marketing Technology

This event took place on July 11, 2011

Highlights

As a marketing organization, you know you want to leverage the latest strategies in lead nurturing, content marketing, and lead management. The question the top experts in marketing operations answered in this roundtable was: How do you set up the process, operations, and technologies for modern marketing success?
Topics included:

Ideas for setting up your marketing organization
What the processes and organizational structures to support marketing automation and other technologies
Main organizational reasons marketing initiatives fail and how to avoid them

Speakers

Larissa DeCarlo

Founder, Principal Consu...

Marketing Operations Wor...

details

CMO & CEO

Team Thor Marketing

details

Founder, Chairman and Ch...

Marketing Operations Par...

details

CEO

The Annuitas Group

details

Participants

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@martinlieberman tweeted

Awwww, shucks. Thanks! RT @mpace101 Best content man in biz @martinlieberman speaking ... http://www.focus.com/roundtables/affordable-email-marketing-solutions-your-small-business/ #FocusRT11 #SMB

@justinpremick tweeted

RT @martinlieberman On 8/11 I'm chatting #smallbiz #emailmarketing with @justinpremick @andrewkordek Join us! http://ow.ly/5Sl7a #FocusRT11

Aug. 1, 2011

@KateBurge1 tweeted

RT @megheuer RT @garymkatz RT @sharon_zaugh Marketing Operations should NOT be where all the 'crap' marketing tasks go #FocusRT11 <and I meant it!>

@gregforrest tweeted

Amen RT @megheuerT RT @sharon_zaugh Marketing Operations should NOT be where all the 'crap' marketing tasks go #FocusRT11 <and I meant it!>

@AnandThaker tweeted

RT @megheuer RT @garymkatz RT @sharon_zaugh Marketing Operations should NOT be where all the 'crap' marketing tasks go #FocusRT11 <and I meant it!>

@estherkflammer tweeted

Preach it! RT @megheuer RT @sharon_zaughMarketing Operations should NOT be where all the 'crap' marketing tasks go #FocusRT11

@megheuer tweeted

RT @garymkatz RT @sharon_zaugh Marketing Operations should NOT be where all the 'crap' marketing tasks go #FocusRT11 <and I meant it!>

@mopartnersceo tweeted

RT @garymkatz RT @LaurenEHarper The roles when engaging with customers has changed dramatically @garymkatz #FocusRT11 <rules not roles>

@garymkatz tweeted

RT @sharon_zaugh Marketing Operations should NOT be the place where all the 'crap' marketing tasks go #FocusRT11 <and I meant it!>

@garymkatz tweeted

RT @cbrossmcmahon Wow, best thing said on #FocusRT11 so far. Consider what will scale company...not what'… (cont) http://www.tweetdeck.com/404

@mopartnersceo tweeted

RT @cbrossmcmahon Wow, best thing said on #FocusRT11 so far. Consider what will scale company...not what'… (cont) http://www.tweetdeck.com/404

@garymkatz tweeted

RT @cahidalgo @GarymKatz Marketing Ops should be an enabler for a CMO to be strategic - #FocusRT11 #b2b #marketingops

@mopartnersceo tweeted

RT @cahidalgo @GarymKatz Marketing Ops should be an enabler for a CMO to be strategic - #FocusRT11 #b2b #marketingops

@garymkatz tweeted

RT @cahidalgo @GarymKatz "marketing is way behind the curve when it comes to skills" - #FocusRT11 - We need to change this!! #b2b

@mopartnersceo tweeted

RT @cahidalgo @GarymKatz "marketing is way behind the curve when it comes to skills" - #FocusRT11 - We need to change this!! #b2b

@garymkatz tweeted

RT @LaurenEHarper The roles when engaging with customers has changed dramatically @garymkatz #FocusRT11 <rules not roles>

@garymkatz tweeted

RT @cahidalgo For an established company expect 3-5 years to establish a #marketing org. the right way @Garymkatz #FocusRT11 #b2b

@mopartnersceo tweeted

RT @cahidalgo For an established company expect 3-5 years to establish a #marketing org. the right way @Garymkatz #FocusRT11 #b2b

@garymkatz tweeted

RT @LaurenEHarper Sales and marketing need to have a tight partnership and need a way to tie their objectives together @garymkatz #FocusRT11

@tjdowers tweeted

Sales and Marketing alignment only being talked about by marketing? http://www.focus.com/questions/it-me-sales-marketing-alignment-only-being-talked-about/ #FocusRT11

@GetMarketNet tweeted

RT @cahidalgo #Sales must manage themselves w/good process, good metrics and today they r not doing it - via @ThorJohnson #FocusRT11

@cahidalgo tweeted

RT @sharon_zaugh Sales & Marketing have an unequal partnership. Marketing needs to earn the respect of Sales - via @ThorJohnson #FocusRT11

@sarahmiller41 tweeted

RT @cbrossmcmahon Wow, best thing said on #FocusRT11 so far. Consider what will scale company...not what's hot in social or other tactics. All that matters.

@LaurenEHarper tweeted

RT @sharon_zaugh Sales & Marketing have an unequal partnership. Marketing needs to earn the respect of Sales - via @ThorJohnson #FocusRT11

@LaurenEHarper tweeted

RT @cahidalgo #Sales must manage themselves w/good process, good metrics and today they r not doing it - via @ThorJohnson #FocusRT11

@sharon_zaugh tweeted

Sales & Marketing have an unequal partnership. Marketing needs to earn the respect of Sales - via @ThorJohnson #FocusRT11

@cahidalgo tweeted

#Sales must manage themselves w/good process, good metrics and today they r not doing it - via @ThorJohnson #FocusRT11

@cbrossmcmahon tweeted

#FocusRT11 sure seems obvious that mkgt should align with sales and meet regularly to recalculate. Can’t imagine =mktrs NOT doing this

@smarketingc tweeted

Good information. Thanks! #FocusRT11

@LaurenEHarper tweeted

Sales ought to be invited into marketing processes @garymkatz #FocusRT11

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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