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The Basics of Marketing on Pinterest

Topics

This event took place on Feb. 29, 2012

Highlights

In December, social bookmarking site Pinterest broke into the top 10 websites within Experian Hitwise’s Social Networking and Forums category in the U.S. Although it launched in March 2010, B2B marketers are just becoming clued in to the opportunities it presents beyond a place for consumers to put together virtual pinboards of visual bookmarks.

During this Focus Q&A session our experts answered questions on how to use Pinterest for you business. Come learn where Pinterest fits into your social media marketing strategy and how it can help your SEO.

Click here to listen to our roundtable on the rise of Pinterest in B2B.

Speakers

Content Strategist and W...

Suddenly Marketing

details

Amanda Maksymiw

Marketing Associate

OpenView Labs

details

Marketing Manager

HubSpot

details

Olivier Blanchard

Principal

BrandBuilder Marketing

details

Anne Yastremski

Vice President, Marketin...

MarketingProfs

details

Participants

see all hide

@OpenView_Labs tweeted

RT @stephanietilton Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b via @Savvy_B2B #focuspinterest (panel recording)

@michelelinn tweeted

Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b via @Savvy_B2B #focuspinterest (panel recording)

@WendyENThomas tweeted

Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b via @Savvy_B2B #focuspinterest (panel recording)

@evoloopcom tweeted

RT @StephanieTilton Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b via @Savvy_B2B #focuspinterest (panel recording)

@TessaTuttle tweeted

RT @suddenlyjamie Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b via @Savvy_B2B #focuspinterest (panel recording)

@StephanieTilton tweeted

Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b via @Savvy_B2B #focuspinterest (panel recording)

@Savvy_B2B tweeted

Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b #focuspinterest (panel recording) PLS retweet. TKS!

@suddenlyjamie tweeted

Could Pinterest Work for B2B? http://www.savvyb2bmarketing.com/blog/entry/2946633/could-pinterest-work-for-b2b via @Savvy_B2B #focuspinterest (panel recording)

Jordan Dofordo asked a question

Have you heard of Pinerly.com? Is it a good tool to use?

Came across it and was wondering if anyone has heard about this before.

March 2, 2012

Be the first to answer

Brian Phelps asked a question

How much traffic is your site getting from Pinterest?

Feb. 29, 2012

Be the first to answer

@takuhase tweeted

I'm attending @Focus Roundtable: The Basics of Marketing on Pinterest on 2/29 at 1 PM PT. http://t.co/ntD8YH7Q #FocusPinterest

@suddenlyjamie tweeted

@crystaldstreet It went well. Tks for asking! It was virtual via @Focus You can get the recording here: http://t.co/NcqUIK2R #focuspinterest

Sally Edelstein asked a question

As an author how can I best use Pinterest?

Feb. 29, 2012

2 Answers · Answer this Question

@suddenlyjamie tweeted

@JaniceBurney I can't believe I said "Pinterest Pimp" on a recorded focus group. ;) #FocusPinterest

@jinanalrawi tweeted

@Focus thanks for the #focuspinterest event

@jinanalrawi tweeted

RT @JenGlenn_LB PinClout is your source for Pinterest analytics. http://www.pinreach.com/ #FocusPinterest

@JenGlenn_LB tweeted

Creative names for your boards can catch users' attention too. #FocusPinterest

Morgan Plant asked a question

How would Pinterest rate right now in order of importance as a Social Media marketing tool?

Feb. 29, 2012

2 Answers · Answer this Question

@JaniceBurney tweeted

Use Pinterest to 1. humanize brand 2. SEO value 3. events 4. distribution channel for visual content 5. Referrals #FocusPinterest

Caleb Zimm asked a question

What's the most innovative use of Pinterest you've seen so far?

Feb. 29, 2012

11 Answers · Answer this Question

@jinanalrawi tweeted

"use Pinterest to humanize your brand" #focuspinterest

Karen Wertman asked a question

Will Pinterest have a copyright infringement process so rightful owners of brands can reclaim their name?

I've seen brand names used unofficially.

Feb. 29, 2012

1 Answer · Answer this Question

@JaniceBurney tweeted

Use Pinterest to 1. humanize brand 2. SEO value 3. events 4. distribution channel for visual content 5. Referrrals #FocusPinterest

@jinanalrawi tweeted

#focuspinterest session: "use pinterest as a distribution channel for your visually-based content"

Jennifer Glenn asked a question

How does Pinterest compare to Flickr?

Feb. 29, 2012

1 Answer · Answer this Question

Kaitlin Powell asked a question

When using Pinterest for B2B, what type of content should you focus on sharing that will be interesting but not overly personal?

Feb. 29, 2012

2 Answers · Answer this Question

@JaniceBurney tweeted

More women than men use Pinterest, but men are joining too. Provides an intriguing look into the boards of others #FocusPinterest

@LizCpher tweeted

RT @JenGlenn_LB PinClout is your source for Pinterest analytics. http://www.pinreach.com/ #FocusPinterest

@JaniceBurney tweeted

Create your content but add URL within image to help safegaurd your IP #FocusPinterest

@CMGFocus tweeted

RT @JaniceBurney Making your website protected or protecting your intellectual property are hot topics. #FocusPinterest

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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