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Improving Landing Page Conversion Rates
Highlights
For B2B lead generation and inbound marketing, there’s a great emphasis on how to bring visitors to your websites or landing pages, i.e. SEO, paid search, social media, and advertising. However, if you’re investing huge funds into marketing but not getting the return, the problem could be your destination landing pages. Designing, writing, and programming landing pages is an art and a science, and is considered the crucial conduit between website traffic and email submission (aka lead capture). Without an optimized landing page and conversion architecture, many prospects leave, and go to competitors to find their solutions. This Focus event brought together leading experts in an engaging conversation about best practices on design, content, web form strategy, testing, and other tips to increase conversion rates.
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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