For years, one of the biggest issues in revenue generation has been the tension between sales and marketing. More and more, organizations are solving this issue and not just hitting revenue goals but exceeding them. Listen to Focus.com marketing and lead generation experts as they discussed:

How companies are aligning sales and marketing
Tangible tips and best practices to go either solve this issue or continue to foster the sales and marketing relationship
The role of lead generation, lead scoring, and lead nurturing in alignment.

Speakers

Jeff Chamberlain

VP B2B Solutions Marketi...

Aprimo, a Teradata compa...

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Yvonne Chien

Vice President, Marketin...

Getty Images

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Dan McDade

President

PointClear, LLC

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James Obermayer

CEO-Executive Director

Sales Lead Management As...

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Jeff Pedowitz

President and CEO

The Pedowitz Group

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Participants

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@KBlalock tweeted

RT @LaurenEHarper A lot of people are looking at MA to save their marketing- if you automate a bad process you make bad stuff faster @hitechmktg #FocusRT0714

July 14, 2011

@sharon_zaugh tweeted

Oh no! #FocusRT0714 roundtable ruined by heavy breathing!

July 14, 2011

@sharon_zaugh tweeted

RT @LaurenEHarper A lot of people are looking at MA to save their marketing- if you automate a bad process you make bad stuff faster @hitechmktg #FocusRT0714

July 14, 2011

@LaurenEHarper tweeted

A lot of people are looking at MA to save their marketing- if you automate a bad process you make bad stuff faster @hitechmktg #FocusRT0714

July 14, 2011

@LaurenEHarper tweeted

Marketing Auto struggled for the last 8 years to take hold & yet it's a great equalizer btw sales & marketing @SalesldMgmtAssn #FocusRT0714

July 14, 2011

@LaurenEHarper tweeted

75% of leads are ignored by salespeople- many haven't had a culture where they HAD to follow up on all leads #FocusRT0714 @SalesldMgmtAssn

July 14, 2011

@tjdowers tweeted

If sales doesn't run 100% of leads provided by marketing, how can you know if marketing is providing good leads or not? #FocusRT0714

July 14, 2011

@LaurenEHarper tweeted

Interesting question from @jpedowitz Can the definition of a lead work without a service level agreement in place? #FocusRT0714

July 14, 2011

@LaurenEHarper tweeted

The Key to #Sales and #Marketing Alignment w/ @SalesldMgmtAssn @dandade & more starts in 20 mins! http://t.co/xN4sqEi #FocusRT0714

July 14, 2011

@PointClearPD tweeted

@Focus Roundtable today 9 am PT | 12 noon ET: The Key to Sales & Marketing Alignment - 5 panelists - http://bit.ly/qrwxxm #FocusRT0714

July 14, 2011

@WFMarketing tweeted

I'm attending @Focus Roundtable: The Key to Sales and Marketing Alignment on 7/14 at 9AM PT. http://t.co/BNnFZMb #FocusRT0714

July 13, 2011

@christelhall tweeted

RT @SalesldMgmtAssn Lively screaming discussion@Focus Roundtable:The Key to Sales and Marketing Alignment - 7/14 at 9 AM PT http://t.co/u4yb8jd #FocusRT0714

July 13, 2011

@SalesldMgmtAssn tweeted

Lively screaming discussion@Focus Roundtable:The Key to Sales and Marketing Alignment - 7/14 at 9 AM PT http://t.co/u4yb8jd #FocusRT0714

July 13, 2011

Craig Rosenberg asked a question

Is "sales-marketing alignment" a euphemism for "marketing is passing good leads"?

July 12, 2011

5 Answers · Answer this Question

@hitechmktg tweeted

I'm attending @Focus Roundtable: The Key to Sales and Marketing Alignment on 7/14 at 9AM PT. http://t.co/4hqGs4C #FocusRT0714

July 10, 2011

Craig Rosenberg asked a question

What is sales' role in sales-marketing alignment?

Once again, it seem sales-marketing alignment is being driven by marketers. What is sales' role?

July 9, 2011

4 Answers · Answer this Question

Craig Rosenberg asked a question

What are the 3 tangible actions an organization can take to improve sales-marketing alignment?

July 9, 2011

12 Answers · Answer this Question

@efairleigh tweeted

ATTEND Focus Roundtable: Key to Sales & Marketing Alignment 7/14, 9AM PT http://t.co/Uyn129c #FocusRT0714 @revenuemarketer @pointclearpd

July 8, 2011

@PointClearPD tweeted

The Key to Sales & Marketing Alignment - 5 panelists on 7/14 Focus Roundtable http://bit.ly/qrwxxm #FocusRT0714 #sales #marketing #b2b

July 8, 2011

Lauren Harper asked a question

Can sales and marketing alignment happen if the CEO isn't involved?

Almost every sales and marketing alignment conversation that I have listened to generally has people agreeing that in order for sales and marketing alignment to work, upper management has to not only support it, but lay the groundwork for it. Do you agree? Can alignment happen without any involvement from the CEO?

July 7, 2011

7 Answers · Answer this Question