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Learn How to Sustainably Innovate or Be Left Behind

Topics
Information Technology
Marketing
Sales
Small Business
Innovation
Product Development
Startup
Sustainability

Highlights

 

We are all witnessing an increasing velocity of product and service innovation within the competitive landscape. Creating a sustainable process for successful innovation is now even more critical for corporate survival. Yet, it seems that only nimble startups and a select few larger companies are able to accomplish this.  Why is that? Our panelists have experienced innovation success and failure at some of the largest Fortune 500 companies and some of the smallest tech startups. Listen to this roundtable to find out more about their lessons learned. 

Topics covered included:

  • What differentiates successful innovation from the more typical product evolution?
  • How do you best measure true innovation success vs. failure?
  • How can you best optimize your organization and processes to foster successful innovation?
  • After experiencing many different innovation programs and processes, what actually works?
  • What are the myths of innovation that continue to be pitfalls?

Speakers

Luke Wroblewski
Luke Wroblewski
Digital Product Design L...
Stealth Start-up
details
Adam Nash
Adam Nash
---
Greylock Partners
details
Kate Aronowitz
Kate Aronowitz
Director of Design
Facebook
details
Larry Cornett
Larry Cornett
Founder & CEO, Innovatio...
Brilliant Forge
details
@GBChallengeKC tweeted
RT @briellenikaido Some of the best hackers at LinkedIn didn't come from a tech background, but marketing and sales. Must reward innovation @adamnash #focusRTP
Oct. 2, 2011
@MyHeroDevon tweeted
catching up on what I missed on: Learn How to Sustainably Innovate or Be Left Behind on 9/28 at 1 PM PT. http://t.co/rj1SGDG6 #FocusRTP
Oct. 2, 2011
SUNDAY CHUKWUMA
SUNDAY CHUKWUMA added a comment
Thanks, I enjoyed this event and the recorded version
Sept. 29, 2011
Reply to this comment
@briellenikaido tweeted
RT @rwinzenburg One of the most insightful/well rounded talk on innovation i've heard, yet. http://t.co/MsJmGhYc #FocusRTP @Focus
Sept. 29, 2011
Lisa Kaczmarczyk
Lisa Kaczmarczyk added a comment
This event was well worth my time and addressed many issues in a very practical way. I can use information that I heard. One interesting point that lingers is the apparent contradiction between some of the panelists comments about fostering innovation and what was written in the book The Innovator's Dilemma. It would be interesting, in another setting, to dig more into this observation.
Sept. 29, 2011
Reply to this comment
0
Nipun Jethi
Nipun Jethi Replied on Sept. 29, 2011

What's the contradiction? Maybe we can setup a followup roundtable to dig into, as you suggest.

0
Lisa Kaczmarczyk
Lisa Kaczmarczyk Replied on Sept. 29, 2011

If I recall correctly, there was a discussion about the often counter productive result of separating off a team of people to work on innovative R&D. The reasons stated sounded reasonable: a disconnect with the rest of the business and inability to integrate ideas into the rest of the company, and a negative perception of the team by others in the company. On the other hand, one of the points the ID book made was the importance of protecting true innovators from the pressures of daily ROI driven activities and other demands on time. The book goes so far as to say that geographic displacement can be a very good idea. These two perspectives seem in direct conflict with one another.

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Larry Cornett
Larry Cornett Replied on Oct. 3, 2011

This would be a great follow-up discussion. For me, the key difference is: Are you trying to create a new, disruptive product or service OR are you innovating/evolving an existing product or service? If the answer is the former, then you may very well want to assemble a separate team of disruptive and creative innovators and isolate them from the day-to-day distractions of the rest of the organization. But, if the latter is your goal, I believe that the innovation team had better include some of the existing members of the product team. Otherwise, you risk resentment, suffer a lack of deep knowledge about the product or service, and jeopardize successful integration of the innovation back into the product or service delivery.

Show 3 more replies
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Lisa Kaczmarczyk
Lisa Kaczmarczyk Replied on Oct. 7, 2011

You have made an important distinction - thanks Larry. It would be even more interesting now I believe, to talk about this topic because I can see that there is likely to be overlap and interesting push and pull in deciding how to create and sustain teams of either type. There are going to be many interesting details that will crop up as the larger issues are fleshed out - just one that comes to mind is: if one is assembling a team for an existing product/service innovation, is it possible to create a hybrid situation so as have a team including existing members but also protect them from the usual forces that get in the way.

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Larry Cornett
Larry Cornett Replied on Oct. 7, 2011

Absolutely. I think the key is to have the right people on the innovation team first (e.g., those with the product knowledge, influence, and ability to take the innovation forward in addition to disruptive thinkers) and then give the team time and space to create. You often do need to "protect" them from the day-to-day disruptions, so that they don't get distracted or derailed.

@briellenikaido tweeted
RT @cornett Audio recording of Panel: Learn How to Sustainably Innovate or Be Left Behind http://www.brilliantforge.com/2011/09/29/recap-of-panel-learn-how-to-sustainably-innovate-or-be-left-behind/ #FocusRTP
Sept. 29, 2011
@architexture_ca tweeted
Learn How to Sustainably Innovate or Be Left Behind http://t.co/IgNGLUc6 #FocusRTP
Sept. 29, 2011
@AHosselet tweeted
I'm listening to @Focus Learn How to Sustainably Innovate or Be Left Behind http://t.co/yb8YuFzT #FocusRTP cc @Connell_vs_life @eric_greer
Sept. 29, 2011
Dennis Dulniak
Dennis Dulniak added a comment
Would have liked to know who was speaking to distinquish among the male voices. Discussions a bit disorganized - not an easy thread to follow ... prefer outline for basis of roundtable.
Sept. 29, 2011
Reply to this comment
@vijayasankarv tweeted
RT @bhc3 Innovation myth: You need totally separate team charged w/ #innovation. (i) Comes up w/ off-target ideas; (ii) breeds resentment. #FocusRTP
Sept. 28, 2011
@ferchik tweeted
RT @rodchile Key actors in Innovation Areas: Passionate Hacker + Passionate Designer + Business Leader #FocusRTP #in
Sept. 28, 2011
@flojee tweeted
RT @briellenikaido LinkedIn had culture where the reward wasn't abt money or promotions. It was about influencing folks and inspiring them @adamnash #FocusRTP
Sept. 28, 2011
@MissTabitha tweeted
In case u missed today's @Focus Roundtable: Learn How to Sustainably Innovate...LISTEN to the mp3 here http://t.co/2JQhtDtv #FocusRTP
Sept. 28, 2011
@adamnash tweeted
RT @LaurenEHarper Culture drives innovation, not processes via @adamnash - YES! #FocusRTP
Sept. 28, 2011
@adamnash tweeted
RT @KateElspeth What you do is more important then what you say. @adamnash #FocusRTP
Sept. 28, 2011
@adamnash tweeted
RT @stuart_giles Wow! I've just discovered my super power. As a designer, I can see things that don't exist yet :-) #FocusRTP Thanks @a ...
Sept. 28, 2011
@adamnash tweeted
RT @briellenikaido LinkedIn had culture where the reward wasn't abt money or promotions. It was about influencing folks and inspiring them @adamnash #FocusRTP
Sept. 28, 2011
@briellenikaido tweeted
RT @KateElspeth @cornett @briellenikaido @focus It was insightful and inspiring. Looking forward to the next one :) #FocusRTP http://t. ...
Sept. 28, 2011
@KateElspeth tweeted
@cornett @briellenikaido @focus It was insightful and inspiring. Looking forward to the next one :) #FocusRTP http://t.co/exdXbJ9k
Sept. 28, 2011
@cornett tweeted
RT @smcgarry create immersive experiences to present innovation to execs: "what looks real wins the day" - use prototypers or actual engineers #FocusRTP
Sept. 28, 2011
@cornett tweeted
RT @bhc3 Good discussion about power of prototypes and design in making ideas come to life. They move past text/bullets, make it tangible. #FocusRTP
Sept. 28, 2011
@briellenikaido tweeted
RT @jasonogle “Hiring agitators (in a good way) is an interesting component of establishing an #innovation culture” #FocusRTP
Sept. 28, 2011
@cornett tweeted
RT @jcoronado1 Hire and reward people who are willing to take risks, success and fail and learn from those experiences. #FocusRTP
Sept. 28, 2011
@cornett tweeted
RT @jasonogle “Hiring agitators (in a good way) is an interesting component of establishing an #innovation culture” #FocusRTP
Sept. 28, 2011
@cornett tweeted
@MissTabitha Glad you enjoyed it! #FocusRTP
Sept. 28, 2011
@cornett tweeted
@KateElspeth Glad you enjoyed it! #FocusRTP
Sept. 28, 2011
@cornett tweeted
RT @Focus #FocusRTP: If you missed the live discussion on innovation w/ @cornett @lukew @katearonowitz @adamnash the MP3 is up: http://t.co/KD2Ul2Yn
Sept. 28, 2011
@scottalbro tweeted
RT @Focus #FocusRTP: If you missed the live discussion on innovation w/ @cornett @lukew @katearonowitz @adamnash the MP3 is up: http://t.co/KD2Ul2Yn
Sept. 28, 2011
@KateElspeth tweeted
RT @brilliantforge Thanks to you all! I really enjoyed our Sustainable Innovation discussion @briellenikaido @cornett @lukew @adamnash @katearonowitz #FocusRTP
Sept. 28, 2011
@briellenikaido tweeted
@cornett Thanks for answering some of the #FocusRTP questions on @Focus That's awesome :)
Sept. 28, 2011

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