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MAI Series: Three Views of Marketing Automation
Highlights
Many ideas and theories abound on marketing automation and the automation industry. Join The Marketing Automation Institute on this Focus roundtable as we examined three views of marketing automation through the eyes of an analyst, a customer and a vendor. Focus experts as shared their views of the marketing automation industry, and how they are seeing it applied to improve marketing and sales. Topics for the roundtable included:
- An overview of the industry and projections for 2012
- How companies are using automation and what can be done to get more
- What type of organization is best for automation?
- A timeline that organizations can adopt to ensure automation success
The Focus-MAI Roundtable is presented to provide end users and marketing automation professionals with the knowledge and education they need to perform more effectively. The Marketing Automation Institute (MAI) is the community for marketing automation end users who want to maximize the ROI from their marketing automation investment. The MAI provides the highest level of vendor-agnostic curriculum, training and certification, as well as opportunities for automation professionals to network, advance in their career, and learn from their peers and industry leaders.
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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