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Modern B2B Marketing Strategies

Topics
Marketing
B2B Marketing
B2B Marketing Week
Content Marketing
Inbound Marketing
Lead Management
Marketing Automation
ROI

Highlights

One common theme when you talk to marketers is that there is always something more they can be doing. This roundtable can help you figure out what that "next thing” is. The roundtable was a lively, witty, interactive event where top experts in B2B marketing shared what they have seen in the field and answered questions from the Focus audience. Some of the important topics the roundtable experts tackled are:

  • What top marketing organizations are doing today to drive marketing ROI
  • The biggest B2B marketing horror stories and how to avoid them
  • Expert takes on the trending topics in B2B marketing such as content marketing, inbound marketing, and lead management

Speakers

Steve Gershik
Steve Gershik
Vice President of Market...
SiriusDecisions
details
Carlos Hidalgo
Carlos Hidalgo
CEO
The Annuitas Group
details
Adam Needles
Adam Needles
Chief Strategy Officer
Left Brain DGA
details
Tom Scearce
Tom Scearce
Principal
Falconry Group, LLC
details
Craig Rosenberg
Craig Rosenberg
Vice President, Sales an...
Focus.com
details
@DemandCon tweeted
RT @rachelloumiller Fave quote of #FocusRT0712 from @SGersh "Take a salesperson out to lunch" DO IT!
July 16, 2011
@DarronRoss tweeted
RT @cahidalgo We are in the "Jimmy Carter" years of #b2bmarketing - lot's is being said but nothing is changing via @Sgersh #FocusRT0712
July 16, 2011
@JamesLoadholt tweeted
RT @cahidalgo There is more than a skills gap in #b2bmarketing, there is a leadership gap with the #CMO - via @abneedles #FocusRT0712
July 12, 2011
@JamesLoadholt tweeted
RT @deborah_gibbs The new #CMO defines Marketing contribution around buyer process. Via @abneedles #FocusRT0712
July 12, 2011
@TLOTL tweeted
RT @rachelloumiller Fave quote of #FocusRT0712 from @SGersh "Take a salesperson out to lunch" DO IT!
July 12, 2011
@LaurenEHarper tweeted
A big THANKS to @cahidalgo @abneedles @SGersh @TLOTL & @funnelholic for a great #FocusRT0712 today!
July 12, 2011
@funnelholic tweeted
RT @SGersh RT @rachelloumiller Fave quote of #FocusRT0712 from @SGersh "Take a salesperson out to lunch" DO IT! (Thanks Rachel!)
July 12, 2011
@SGersh tweeted
"What we need is fearless questioning of the status quo. Not to the point of anarchy, but still..." via @TLOTL #FocusRT0712
July 12, 2011
@SGersh tweeted
RT @rachelloumiller Fave quote of #FocusRT0712 from @SGersh "Take a salesperson out to lunch" DO IT! (Thanks Rachel!)
July 12, 2011
@SGersh tweeted
RT @cahidalgo RT @funnelholic The current model of #CMO doesn't work @abneedles #FocusRT0712
July 12, 2011
@LaurenEHarper tweeted
Marketers need to make better friends with your sales team- take a salesperson out to lunch @SGersh #FocusRT0712
July 12, 2011
@cahidalgo tweeted
Thanks to all for the great interaction and information #FocusRT0712
July 12, 2011
@rachelloumiller tweeted
Fave quote of #FocusRT0712 from @SGersh "Take a salesperson out to lunch" DO IT!
July 12, 2011
@cahidalgo tweeted
RT @anitachau_ Knowing the customer a resounding sentiment for B2B marketers in the 2 Focus webinars today #FocusRT0712
July 12, 2011
@anitachau_ tweeted
Knowing the customer a resounding sentiment for B2B marketers in the 2 Focus webinars today #FocusRT0712
July 12, 2011
@AnnuitasGroup tweeted
RT @LaurenEHarper We [mrktrs] have to talk abt the customer 1st & foremost. Understand we still selling to PEOPLE @cahidalgo #FocusRT0712
July 12, 2011
@LaurenEHarper tweeted
LOVE that @cahidalgo referenced Pink #FocusRT0712
July 12, 2011
@rachelloumiller tweeted
RT @LaurenEHarper We [marketers] have to talk about the customer first & foremost . Understand that we're still selling to PEOPLE @cahidalgo #FocusRT0712
July 12, 2011
Jinan Alrawi
Jinan Alrawi asked a question
conference room no.?
July 12, 2011
Be the first to answer
@LaurenEHarper tweeted
We [marketers] have to talk about the customer first & foremost . Understand that we're still selling to PEOPLE @cahidalgo #FocusRT0712
July 12, 2011
@deborah_gibbs tweeted
It's about the #customer - first and foremost. Know them by name. Marketers must remember they sell to individuals. @cahidalgo #FocusRT0712
July 12, 2011
@jinanalrawi tweeted
I'm attending @Focus Roundtable: Modern B2B Marketing Strategies on 7/12 at 1 PM PT. http://t.co/EmojD17 #FocusRT0712
July 12, 2011
@jinanalrawi tweeted
RT @funnelholic RT @jinanalrawi @flaviasiosteen click on #FocusRT0712 to follow the sales/marketing alignment discussion now… (cont) http://www.tweetdeck.com/404
July 12, 2011
@deborah_gibbs tweeted
Nu marketing leaders must speak in terms of contribution to top of #leadgeneration funnel. Branding & creative come later. #FocusRT0712
July 12, 2011
@abneedles tweeted
NOW: RT @LaurenEHarper Modern #B2B Marketing Strategies w/ @cahidalgo @SGersh @funnelholic +me! http://t.co/rAyG8nJ #FocusRT0712
July 12, 2011
@SalesDuJour tweeted
RT @cahidalgo 15 minutes to Modern #B2BMarketing Strategies w/ me @abneedles @funnelholic @Sgersh - http://bit.ly/opDWjs #FocusRT0712
July 12, 2011
@SGersh tweeted
Modern B2B Marketing Strategies w/ @cahidalgo @abneedles me @funnelholic starts now! http://t.co/rAyG8nJ #FocusRT0712
July 12, 2011
@sarahmiller41 tweeted
RT @cahidalgo 15 minutes to Modern #B2BMarketing Strategies w/ me @abneedles @funnelholic @Sgersh - http://bit.ly/opDWjs #FocusRT0712
July 12, 2011
@cahidalgo tweeted
15 minutes to Modern #B2BMarketing Strategies w/ me @abneedles @funnelholic @Sgersh - http://bit.ly/opDWjs #FocusRT0712
July 12, 2011
@LaurenEHarper tweeted
Modern B2B Marketing Strategies w/ @cahidalgo @abneedles @SGersh @funnelholic & more starts in 30 mins! http://t.co/rAyG8nJ #FocusRT0712
July 12, 2011

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