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Highlights

A company can make one of three choices: 1) buy another company, 2) develop/make in-house, or 3) to partner with another company. More and more companies elect the latter and partnering is fast becoming a business strategy of choice. But since 60% of all partnerships fail, it must be done right!
Topics included:

  • In your opinion, what are the one or two key reasons why so many partnership fail? And are the reasons different based on the type of partnerships?
  • You mention having a strategy. Why is having a partner strategy so important?
  • We often hear alliances and channels used interchangeably - are they one of the same?

Speakers

Francine Allaire
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Daniel Stevenson
VP of Partnerships and C...
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Dave  Brock
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