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Practical Social Media Goal Setting, Measurement and ROI
Highlights
Social media makes sense for business. It is an effective way to connect directly with those who are interested in your brand, and a cost effective way to build word of mouth among the very people we try to reach. Companies spend piles of marketing money on ads, trade shows, and PR to achieve the same results.
Perhaps because it is relatively new or because money is tight, the first question bosses have is, “What's the ROI?” Long gone are the days of just tracking the number of followers you have on Twitter or fans on Facebook to answer that question.
However, effectively measuring social media is only moderately difficult if you have time, a large budget, staff, and the right software. What if you are not one of those lucky few? What options are left for the rest of us who have to do it ourselves? This roundtable addressed these questions:
- How can a company clarify its social media goals?
- How does an organization measure social media on a budget?
- Where do you start when determining what to measure?
- What are the best metrics for organizations to track?
- What are companies doing now to effectively tack social media's value?
Speakers
Events
- Defining Cloud Computing Feb 23 @ 11 am PT
- Selling Is Going Inside – Isn’t It? March 8 @ 9 am PT
- Get More Valuable Insights from Marketing Mix Modeling March 12 @ 11 am PT
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