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Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing
Highlights
One of the terms which is most closely aligned with the topic of Social Marketing is ‘Influence’. While it is clear that discovering and leveraging Influential individuals and organizations can play a key role in the success of your Social Marketing efforts, the ability to define, discover and leverage Influence is elusive for most organizations.
This session, which was part of Terametric and Focus’ monthly series on Social Sales & Marketing, discussed:
- What exactly is an ‘Influencer’? Why do they matter?
- What are some best practices that real-world companies are using to identify and engage with Influencers?
- How can you use social ‘big data’ to quantify, identify and channel Influence and Influencers in a way that our organization can use, and will make a difference in your specific market space?
- Have celebrity ‘Influencers’ (i.e. Justin Bieber) helped or hurt efforts by companies to channel Influence in such a way that it pays off for their organization?
- How do you become an Influencer for your brand, product or industry and how can it be leveraged?
Speakers
Events
- Defining Cloud Computing Feb 23 @ 11 am PT
- Selling Is Going Inside – Isn’t It? March 8 @ 9 am PT
- Get More Valuable Insights from Marketing Mix Modeling March 12 @ 11 am PT
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