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Simplifying Social Business: Assessing Where You Are in the Social Media Continuum
Highlights
With the prevalence of social media, many businesses have started to incorporate some of the basics by adding a Facebook page or a twitter handle, but are at a loss to prove how its affecting the bottom-line. Part of that is because they don't realize where they are with respect to a continuum of what they could be doing. When we work with clients, we benchmark the “As Is” state of social media initiatives and compare them to “Could Be” via best practices. With this insight, businesses can create a world-class social media and digital presences and are more likely to monetize their investments when they accomplish higher levels of capabilities with their social media initiatives.
Previous Episodes
- September 14 Simplifying Social Business: The Promise of Social CRM, part 1
- September 28 Simplifying Social Business: The Promise of Social CRM, part 2
- October 5 Simplifying Social Business: Customer Centricity in a Social CRM World
- October 12 Simplifying Social Business: The Business of Social Business
- October 19 Simplifying Social Business: The Strategy of Social Business
- October 26 Simplifying Social Business: Blasting Through Social ROI Myths
- November 2 Simplifying Social Business: How to Calculate Social Customer Service ROI
- November 9 Simplifying Social Business: Social Marketing and PR ROI
- November 30 Simplifying Social Business: Collaborate or Risk Social Media Failure
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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