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Simplifying Social Business: Social Marketing and PR ROI
Highlights
The rules of how you show marketing and PR value are changing. This also means your old ways of measuring success by showing results in terms of metrics alone is insufficient. This week, Dr. Natalie and Kathy show you how to determine the ROI of social marketing and PR. It’s what you need to show the business value of your social programs.
This is part of a 10-week series where Dr. Natalie Petouhoff and Kathy Herrmann discuss what business leaders need to know to successfully implement holistic social strategies.
Corresponding slide deck: http://www.slideshare.net/kathyherrmann/social-marketing-pr-roi-focus-roundtable
Previous Episodes
- September 14 Simplifying Social Business: The Promise of Social CRM, part 1
- September 28 Simplifying Social Business: The Promise of Social CRM, part 2
- October 5 Simplifying Social Business: Customer Centricity in a Social CRM World
- October 12 Simplifying Social Business: The Business of Social Business
- October 19 Simplifying Social Business: The Strategy of Social Business
- October 26 Simplifying Social Business: Blasting Through Social ROI Myths
- November 2 Simplifying Social Business: How to Calculate Social Customer Service ROI
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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