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Simplifying Social Business: The Strategy of Social Business

Topics
Customer Service
Marketing
Sales
CRM
Public Relations
SCRM
Simplifying Social Business
Social Business
Social CRM

Highlights

Next episode: October 26 Simplifying Social Business: Blasting Through Social ROI Myths

This week, Dr. Natalie and Kathy dove into strategic considerations for the successful implementation of social business programs. The duo provided insights into KPIs to measure program success, leading up towards the ROI discussion in coming weeks.

This is part of a 10-week series where Dr. Natalie Petouhoff and Kathy Herrmann discuss what business leaders need to know to successfully implement holistic social strategies.

Previous Episodes

Speakers

Dr Natalie Petouhoff
Dr Natalie Petouhoff
Chief Strategist for Soc...
details
Kathy Herrmann
Kathy Herrmann
Consultant - Business St...
details
Caty Kobe
Caty Kobe
Community Support Manage...
Get Satisfaction
details
@KathyHerrmann tweeted
Wrong-Headed Hoopla About Social ROI. http://www.kathyherrmann.com/blog/2011/10/24/wrong-headed-hoopla-about-social-roi.html #socbizseries #smROI #sm
Oct. 24, 2011
@socialrati tweeted
#FF Happy Fri-make it #social! @debjmun @Aniketh @CasteMark @vitrue @catykobe #SocBiz #SMM #socialmedia #SocBizSeries
Oct. 21, 2011
@drnatalie tweeted
RT @catykobe Replay from today's #SocBizSeries: Strategy of #SocBiz is up! http://t.co/EJPZmwkG cc/ @drnatali (cont) http://www.tweetdeck.com/404
Oct. 20, 2011
@SocialeBusiness tweeted
RT: RT @Focus The replay from today's #SocBizSeries: The Strategy of #Social Business is up! Check it out & share… http://twitter.com/TheAndetaGroup/statuses/127072263064391680?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+SocialBusinessStrategyopTwitter+%28Social+business+strategy+op+Twitter%29
Oct. 20, 2011
@TheAndetaGroup tweeted
RT @Focus The replay from today's #SocBizSeries: The Strategy of #Social Business is up! Check it out & share! http://t.co/lDHMmGsW #SC ...
Oct. 20, 2011
@dmoutafis tweeted
Attending @Focus Roundtable: The Strategy of #Social Business on 10/19 at 11 AM PT Join me: http://t.co/H2vctleI #SocBizSeries
Oct. 20, 2011
@gmmcmullen tweeted
RT @Nimble 95% of all Facebook brand-page questions never get answered. So is that channel for marketing, #custserv, or what? #socbizseries
Oct. 19, 2011
@pulvereyes tweeted
RT @KathyHerrmann RT @catykobe Replay from today's #SocBizSeries: Strategy of #SocBiz is up! http://t.co/ByEvqs3W cc/ @drnatalie @Kath ...
Oct. 19, 2011
@KathyHerrmann tweeted
RT @catykobe Replay from today's #SocBizSeries: Strategy of #SocBiz is up! http://t.co/ByEvqs3W cc/ @drnatalie @KathyHerrmann #SM
Oct. 19, 2011
@donfperkins tweeted
RT @Focus The replay from today's #SocBizSeries: The Strategy of #Social Business is up! Check it out & share! http://t.co/lDHMmGsW #SC ...
Oct. 19, 2011
@catykobe tweeted
The replay from today's #SocBizSeries: The Strategy of #Social Business is up! http://t.co/KN9BKlCk cc/ @drnatalie @KathyHerrmann #SM
Oct. 19, 2011
@Focus tweeted
The replay from today's #SocBizSeries: The Strategy of #Social Business is up! Check it out & share! http://t.co/lDHMmGsW #SCRM #SM
Oct. 19, 2011
@david_sieg tweeted
RT @yourmembership When people are "heard" and their suggestions are taken, they are invested in your organization #SocBizSeries #scrm
Oct. 19, 2011
@Nimble tweeted
Actively engaged and contributing! RT @leylagoodsell Are you ignoring the conversation? #socbizseries
Oct. 19, 2011
@leylagoodsell tweeted
Are you ignoring the conversation? RT @Nimble 95% of all Facebook brand-page questions never get answered. #socbizseries
Oct. 19, 2011
@SophieKramhoft tweeted
RT @Nimble 95% of all Facebook brand-page questions never get answered. So is that channel for marketing, #custserv, or what? #socbizseries
Oct. 19, 2011
@BrianCooksey tweeted
RT @catykobe What your engineers think is most important feature might not be what your customers think is most important.- @KathyHerrmann #SocBizSeries
Oct. 19, 2011
@berkson0 tweeted
RT @catykobe What your engineers think is most important feature might not be what your customers think is most important.- @KathyHerrmann #SocBizSeries
Oct. 19, 2011
@socialrati tweeted
#SocBizSeries #socbiz makes product development more effective & efficient; allows customers 2 prioritize interests/features #smm
Oct. 19, 2011
@Nimble tweeted
RT @catykobe What your engineers think is most important feature might not be what your customers think is most important.- @KathyHerrmann #SocBizSeries
Oct. 19, 2011
@catykobe tweeted
What your engineers think is most important feature might not be what your customers think is most important.- @KathyHerrmann #SocBizSeries
Oct. 19, 2011
@mcgilman21 tweeted
RT @Nimble 95% of all Facebook brand-page questions never get answered. So is that channel for marketing, #custserv, or what? #socbizseries
Oct. 19, 2011
@catykobe tweeted
@socialrati No worries! Thanks so much for participating in #SocBizSeries! Hope you can join us next week too. :)
Oct. 19, 2011
@yourmembership tweeted
Using data derived from your audience's social media activities /convos to produce/offer wht they want is smart (& possible) #SocBizSeries
Oct. 19, 2011
@chriszullo tweeted
RT @Nimble 95% of all Facebook brand-page questions never get answered. So is that channel for marketing, #custserv, or what? #socbizseries
Oct. 19, 2011
@RyanFeero tweeted
RT @yourmembership When people are "heard" and their suggestions are taken, they are invested in your organization #SocBizSeries #scrm
Oct. 19, 2011
@chasmiller tweeted
RT @Nimble 95% of all Facebook brand-page questions never get answered. So is that channel for marketing, #custserv, or what? #socbizseries
Oct. 19, 2011
@KrisColvin tweeted
RT @Nimble 95% of all Facebook brand-page questions never get answered. So is that channel for marketing, #custserv, or what? #socbizseries
Oct. 19, 2011
@Nimble tweeted
95% of all Facebook brand-page questions never get answered. So is that channel for marketing, #custserv, or what? #socbizseries
Oct. 19, 2011
@socialrati tweeted
RT @SMBOnline360 The Social Business Value Creation Model - http://www.edelmandigital.com/2011/10/11/the-social-business-value-creation-model/ #SocBizSeries #socbiz #smm
Oct. 19, 2011

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