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The Social CMO - Integrating the Efforts & Connecting the Dots
Highlights
While much attention is rightfully being paid to emerging Social technologies and channels, today's CMO must also determine how to integrate these initiatives with existing systems, investments & processes. Topics included:
-How has Social Media impacted your Brand? What are the key things a CMO needs to think about as the 'Voice of the Customer' gets louder?
-What does the term 'Social CRM' imply in terms of how a CMO should approach the integration of these ideas?
-Are Loyalty initiatives and metrics such as Customer Lifetime Value still valid in this social era? How has the advent of Social changed how we measure and drive loyalty?
-Has Social caused Marketing to need to integrate even more closely with Sales and Customer Service, and if so how do we accomplish this?
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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