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The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success

Topics

Marketing Strategy

Social Business

Social Media Marketing

This event took place on Jan. 18, 2012

Highlights

In the past B2B marketers have struggled to find the formula to consistent social media marketing. Most marketers are graduating from understanding the need to embrace social media marketing to increased budgets and resources. This Focus Roundtable brought together top social media-minded marketing leaders and discussed their social media successes and failures and how they recommend mobilizing for 2012 and beyond.

In this Roundtable the panel discussed:

How top B2B marketing leaders are integrating social into their 2012 marketing plans

The lessons learned from 2011 in social media and what to learn from them
Recommendations on measuring social media successes and failures

Speakers

CMO

DotNetNuke Corp.

details

Chief Revenue Officer

The Pedowitz Group

details

CMO

Magnet Systems, Inc.

details

Chief Marketing Officer

Terametric

details

Participants

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@cselland tweeted

please join us on Wednesday 2/8 for our next @Focus Social CMO Roundtable #FocusSCMO http://www.focus.com/roundtables/social-cmo-b2b-lessons-marketing-leaders-social-media-2/

Feb. 6, 2012

@efairleigh tweeted

The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success http://t.co/63goclQN #FocusSCMO @revenuemarketer

@neilglassman tweeted

@britta_sf The thanks go to you for great insights! #FocusSCMO

Britta Meyer asked a question

Does Google+ have any relevance for your marketing?

It just occurred to me that we did not discuss it during this event.

Jan. 18, 2012

2 Answers · Answer this Question

@Britta_SF tweeted

thx! great chat. @neilglassman RT @LaurenEHarper Important for mktg leaders to walk the walk. Set guiding principals @Britta_SF #FocusSCMO

@Britta_SF tweeted

thanks for the mention, @Leadtail Totally agree with @Britta_SF - pretty soon we won't talk about #social ... will be implicit. #FocusSCMO

@Leadtail tweeted

Interesting #B2B insights from @mbishop006 - their audience (developers) prefer Twitter & forums to LinkedIn. #FocusSCMO

@Leadtail tweeted

Totally agree with @Britta_SF - pretty soon we won't talk about #social as a specific part of the mktg mix; it will be implicit. #FocusSCMO

@LaurenEHarper tweeted

It's so easy to drown in social. -@DebbieQaqish <I agree! #FocusSCMO

@neilglassman tweeted

Via @DebbieQaqish Don't try to do everything on social. Focus on few things you do well and measure. #FocusSCMO

@LaurenEHarper tweeted

We learned to not try to do everything in social. Just focus on one thing and make sure you do it well! - @DebbieQaqish #FocusSCMO

@CMGFocus tweeted

RT @LaurenEHarper Social can be extremely complimentary to other marketing channels like email, etc.- @DebbieQaqish #FocusSCMO

@LaurenEHarper tweeted

Social can be extremely complimentary to other marketing channels like email, etc.- @DebbieQaqish #FocusSCMO

Shelly Lucas asked a question

In cases where CMOs lead social, how do they work with corporate communications?

Jan. 18, 2012

Be the first to answer

@CMGFocus tweeted

RT @LaurenEHarper CMOs needs to establish messaging and content around their social strategy as soon as possible. - @mbishop006 #FocusSCMO

@LaurenEHarper tweeted

CMOs needs to establish messaging and content around their social strategy as soon as possible. - @mbishop006 #FocusSCMO

@CMGFocus tweeted

RT @Leadtail Marketing & sales can work together for both leads AND influence using #socialmedia via @DebbieQaqish #FocusSCMO

@Leadtail tweeted

Marketing & sales can work together for both leads AND influence using #socialmedia via @DebbieQaqish #FocusSCMO

@neilglassman tweeted

RT @LaurenEHarper Important for mktg leaders to walk the walk. Set correct [social media] guiding principals. -@Britta_SF #FocusSCMO

@Leadtail tweeted

#Socialmedia is different in #B2B than in the consumer world; need to align activities to the company's goals | via @Britta_SF #FocusSCMO

@LaurenEHarper tweeted

CMOs should define where, how, and why social media is a strategic investment for an organization. - @DebbieQaqish #FocusSCMO

@LaurenEHarper tweeted

It's important for mktg leaders to walk the walk. We need to set the correct guiding principals [for social media]. -@Britta_SF #FocusSCMO

@cselland tweeted

@tminahan #FocusSCMO next one, no excuses:)

@PointClearPD tweeted

RT @cmgfocus Streaming LIVE: The Social CMO in #B2B. Come with your questions ready. http://t.co/THsLEjny #FocusSCMO

Erik Conley asked a question

How do you market on LinkedIn without violating the trust of your contacts?

Jan. 18, 2012

4 Answers · Answer this Question

@dmitchell408 tweeted

I'm attending the @Focus roundtable on 1/18 http://t.co/3VrCdKFs #FocusSCMO

Nicholas Sommer asked a question

Are certain social media outlets better fits for different industries?

Jan. 18, 2012

Be the first to answer

@Leadtail tweeted

Logging on for the "Social CMO in B2B" event from @Focus stay tuned for highlights! #FocusSCMO

@Focus tweeted

Streaming LIVE: The Social CMO in #B2B. Come with your questions ready. http://t.co/4CBfpRha #FocusSCMO

@CMGFocus tweeted

Streaming LIVE: The Social CMO in #B2B. Come with your questions ready. http://t.co/39qEk30b #FocusSCMO

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