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7

Social Media and Content Marketing For Business Q&A

Topics

Content Marketing

Social Media Stategy

This event took place on Feb. 14, 2012

Highlights

Got a question about a Google Plus, Twitter, YouTube, or Facebook? Need advice on creating compelling content for your niche, or using social media to launch your next product? Not sure what the next step is in your social media program, or how to get more out of your blogging?

No script, just your questions. Some of the questions posted so far include:

* My company blog readership is growing too slow. What can I do?
* Do I need Google+ for my business?
* My CEO won't blog or tweet. How can I get him to do it?
* What is the best way to manage my social media time?
* Is Twitter a good way to pitch journalists?
* How can I use Facebook for my B2B business?
* What can I do to help my YouTube video go viral?

Speakers

EVP, Co-owner

Kuno Creative

details

Founder

Content Marketing Instit...

details

Voce Communications/Port...

details

Steve Farnsworth

Chief Digital Strategist

Jolt Social Media

details

Participants

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@cindyfsolomon tweeted

RT @Steveology Excellent! RT @dough Quick recap of this month's #FocusSM discussion on Social Media & Content Mkt http://doughaslam.com/2012/02/24/focus-panel-discussion-on-content-marketing/

@Steveology tweeted

Excellent! RT @dough Quick recap of this month's #FocusSM discussion on Social Media & Content Mkt http://doughaslam.com/2012/02/24/focus-panel-discussion-on-content-marketing/

@jmctigue tweeted

RT @DougH Quick recap of this month's #FocusSM discussion on Social Media & content Marketing - http://t.co/2CDzOVcU

@DougH tweeted

Quick recap of this month's #FocusSM discussion on Social Media & content Marketing (mod by @Steveology http://t.co/V8y0x7jR

@CPollittIU tweeted

RT @jmctigue If you missed the Social Media and Content Marketing #FocusSM Panel today, here's the recording: http://t.co/IDCmcLrZ

@marketingfltr tweeted

RT @jmctigue If you missed the Social Media and Content Marketing #FocusSM Panel today, here's the recording: http://t.co/PCTAVpBk

@jmctigue tweeted

If you missed the Social Media and Content Marketing #FocusSM Panel today, here's the recording: http://t.co/Jnxmvrpw

@DougH tweeted

@Steveology Thanks Steve, as well as @juntajoe & @jmctigue #FocusSM

@jmctigue tweeted

@Steveology - Thank you Steve. Quite a lively discussion and great to share ideas #FocusSM

@Beryn tweeted

Great presentation by your guests, and lots of useful info. Thanks for being generous in sharing wisdom and knowledge. #FocusSM

@_SKG tweeted

RT @steveology Big thank you to everyone who joined us, and my fellow panelists Joe, Doug, and John for making it great! #FocusSM

@Steveology tweeted

Big thank you to everyone who joined us, and my fellow panelists Joe, Doug, and John for making it great! #FocusSM

@jmctigue tweeted

Thanks everybody - it was a blast #FocusSM

@martinjason tweeted

Be sure to check out our Rise of Pinterest in B2B roundtable tomorrow at 11 am PT. http://t.co/SzMObTkq #FocusSM

@TLOTL tweeted

69% of Businesses Attribute Blogging to Increased Leads: http://blog.hubspot.com/blog/tabid/6307/bid/25785/69-of-Businesses-Attribute-Blogging-to-Increased-Leads-Data.aspx #FocusSM { nice one by @mvolpe

@CarolBuchananMT tweeted

RT @MarkMathson Event based marketing is grossly undervalued #FocusSM

@MarkMathson tweeted

Study Shows More Indexed Pages Means More Leads: http://blog.hubspot.com/blog/tabid/6307/bid/5806/Study-Shows-More-Pages-Indexed-by-Google-Means-More-Leads.aspx #FocusSM

Dave Young asked a question

How do you get your CEO to blog if they don't like to write?

Feb. 14, 2012

Be the first to answer

@MarkMathson tweeted

Event based marketing is grossly undervalued #FocusSM

@MarkMathson tweeted

Tracking metrics that are event based (webinars, eBook launch) is a great way to know what content your audience loves most! #FocusSM

@Beryn tweeted

Already implemented "Best of" list on Design Tech Tonics from advice given on #FocusSM TYSM!

@MarkMathson tweeted

RT @CMGFocus Discussing: What are the most important #metrics to track for #marketing? #FocusSM

Chad Pollitt asked a question

Can you talk about Content Marketing's new role in SEO?

Feb. 14, 2012

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Mark Mathson asked a question

How can you measure success if you haven't set goals?

Feb. 14, 2012

3 Answers · Answer this Question

@CMGFocus tweeted

Discussing: What are the most important #metrics to track for #marketing? #FocusSM

@MarkMathson tweeted

RT @juntajoe I'll be here in just a few minutes...come join us. SM and Content Marketing for Business http://t.co/MX05OFND #FocusSM

@CMGFocus tweeted

RT @MarkMathson the journalist community went from a dying breed to a coveted position #FocusSM

@MarkMathson tweeted

the journalist community went from a dying breed to a coveted position #FocusSM

Mike Volpe asked a question

What type of marketers should you hire today? What are the criteria to look for? What should you ask in interviews?

Feb. 14, 2012

3 Answers · Answer this Question

Craig Rosenberg asked a question

How can b2b organizations leverage Klout?

Feb. 14, 2012

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Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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