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Social Media and Social Marketing Across the Funnel
Highlights
The importance of integrating social media into B2B marketing efforts is not a new concept, but many companies’ efforts continue to be disjointed and lack integration into broader sales and marketing campaigns. B2B marketers are struggling today because they don’t know how to get from the basics of using social media to instead employing true social marketing. Overcoming these challenges can come from looking at what works across various stages of the funnel and employing the right strategies and tactics. This roundtable discussed when to use various social components along the phases of the funnel.Topics included:
- What is the difference between social media and social marketing?
- Why is social media and social marketing so critical for B2B organizations?
- What are the key considerations for using social media and social marketing at various stages within the funnel?
- What’s working today for B2B organizations using social?
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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