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Successful Strategies in B2B Social Media
Highlights
Every B2B company should be thinking about social media. With over 80% of adult internet users engaged in social media, what's the chance the small percentage who don't are representative of your prospects? Slim or none.
Whether “late-to-the-game” and trying to figure out how to wrangle the beast, getting some results and looking to add fuel to the fire, or fully engaged in strategies to fill social channels with compelling content, you need a strategy around social media.
Listen to this discussion between two B2B social media experts and two B2B social media users in this interactive session as they talked about the challenges and opportunities in B2B social media and what we have learned in the space over the last couple years. Topics included:
- Which comes first, the channel or the content?
- Why you can't ignore social media properties considered to be “ B2C”.
- 1 or 2 tangible social media take-aways B2B listeners can execute on tomorrow.
Speakers
Events
- Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
- The Tricks to Paid Media June 6 @ 11 am PT
- Display Advertising for Brand Awareness June 20 @ 11 am PT
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