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Successful Tactics in B2B Demand Generation

Topics
Marketing
Sales
B2B Marketing
Demand Generation
Demand Generation Strategy
Lead Management
Lead Nurturing
Leads
Marketing Automation
Marketing Strategy
Sales and Marketing Alignment
Sales Enablement
Sales Process

Highlights

The internet is flooded with B2B demand generation tips and tactics and as a result, trying to figure out what to actually go do is exceedingly difficult. At the same time, B2B marketing departments are judged by the effectiveness of their demand generation programs. For this roundtable, we have brought together a mix of expert demand generation practitioners and thought leaders. The roundtable focused on tangible tips that B2B marketers can execute right away.
In this roundtable, we discussed:

  • Top tactics used by the top B2B demand generation programs
  • Practical strategies to “get started” in such areas as content marketing and lead nurturing
  • Real examples of successful applications of B2B demand generation techniques

Speakers

Ardath Albee
Ardath Albee
CEO and B2B Marketing St...
Marketing Interactions I...
details
Lisa Horner
Lisa Horner
CEO,CFO,VP,Director
Citrix Online
details
Lauren Goldstein
Lauren Goldstein
VP, Strategic Planning
Babcock & Jenkins
details
Craig Rosenberg
Craig Rosenberg
Vice President, Sales an...
Focus.com
details
Craig Rosenberg
Craig Rosenberg added a comment
I am listening to this right now
Nov. 15, 2011
Reply to this comment
Carl Carter
Carl Carter added a comment
Thanks for a great round table Craig. Nice hearing all the big ideas in "perpetual content strategy", "thought leadership", and "buyer-centric marketing" from Lisa, Ardath, and Lauren. If I could offer a piece of advice I would say we would like to hear less general ideas and more real world applications.
Nov. 14, 2011
Reply to this comment
0
Craig Rosenberg
Craig Rosenberg Replied on Nov. 15, 2011

Thanks Carl -- for the compliment and the advice

Bernhard Jaeger
Bernhard Jaeger added a comment
missed the live session - thx for recording. pulsating.
Nov. 12, 2011
Reply to this comment
@carmenhill tweeted
#focusdg DREAM TEAM: @LaurenOnDemand @ardath421 @LisaHorner @funnelholic Great content + color commentary from @TonyZambito Loved it.
Nov. 11, 2011
@PointClearPD tweeted
RT @ardath421 If you missed the live call, the recording is up for today's Demand Gen roundtable #FocusDG http://t.co/VxcAeZH2
Nov. 11, 2011
@HarrisonPainter tweeted
RT @ardath421 If you missed the live call, the recording is up for today's Demand Gen roundtable #FocusDG http://t.co/xR6SrIxt.
Nov. 11, 2011
@LaurenEHarper tweeted
RT @ardath421 If you missed the live call, the recording is up for today's Demand Gen roundtable #FocusDG http://t.co/LuxjKNLL.
Nov. 11, 2011
@ardath421 tweeted
If you missed the live call, the recording is up for today's Demand Gen roundtable #FocusDG http://t.co/LuxjKNLL.
Nov. 11, 2011
@LaurenOnDemand tweeted
Thanks to @funnelholic @ardath421 @lisahorner and a very engaged audience on #FocusDG for a great discussion today on #b2b demand gen
Nov. 11, 2011
@LaurenOnDemand tweeted
@TonyZambito Thank you so much for your input today - and joining the discussion on #FocusDG. Happy Friday!
Nov. 11, 2011
@klloomis11 tweeted
Why blindfold yourself to your customers? RT @TonyZambito Buyer personas, are incredibly hard & quality requires hard work. #FocusDG
Nov. 11, 2011
@ardath421 tweeted
@carmenhill Thanks for all your Tweets today during #FocusDG - appreciate it!
Nov. 11, 2011
@martikonstant tweeted
RT @carmenhill Frequent mistake: Identifying tactics before understanding your buyers and their needs. @LaurenOnDemand #FocusDG
Nov. 11, 2011
@InboundSales tweeted
RT @TonyZambito Buyer personas - done right - are incredibly hard and often getting quality requires hard work..#FocusDG
Nov. 11, 2011
@LisaHorner tweeted
RT @HarrisonPainter Stop campaigning and start storytelling!!!! LOVE THIS #FocusDG
Nov. 11, 2011
@LisaHorner tweeted
@carmenhill Hey Carmen - thanks for being there today - love the team ;) @ardath421 @LaurenOnDemand @funnelholic #focusdg
Nov. 11, 2011
@LisaHorner tweeted
@TonyZambito Thanks for being there today - you added great value to the discussion! #FocusDG
Nov. 11, 2011
@LisaHorner tweeted
@vinkoe Thanks for being there - great discusion! #FocusDG
Nov. 11, 2011
@ConsultRamy tweeted
RT @MakingTheNumber The term "Earned Media" is a great way to describe #Inboundmarketing RT @vinkoe #FocusDG
Nov. 11, 2011
@ardath421 tweeted
@TonyZambito Thanks for being there, Tony! Appreciated all your chat/tweets #FocusDG
Nov. 11, 2011
@TonyZambito tweeted
Excllent engaging perspectives by @ardath421 @LaurenOnDemand and @lisahorner on #FocusDG - good moderation from @funnelholic - thanks!
Nov. 11, 2011
@MediaCollective tweeted
Thanks interesting topic and for sharing info on B2B demand generation #focusdg at: http://t.co/5oAH06up: roundtable
Nov. 11, 2011
@ardath421 tweeted
Thanks to @funnelholic and the GREAT audience today on #FocusDG - great discussion w/ @laurenondemand @lisahorner
Nov. 11, 2011
@LisaHorner tweeted
Thanks fora great conversation @ardath421 @LaurenOnDemand @funnelholic - tons to learn from you all! #focusdg
Nov. 11, 2011
@HarrisonPainter tweeted
RT @LaurenEHarper Having data vs insight on your customers are two different things & U need both to be successful via @LisaHorner #FocusDG
Nov. 11, 2011
@LaurenOnDemand tweeted
RT @TonyZambito Craig Rosenberg @funnelholic rocks! Good job with an interactive session. #FocusDG - AGREED. Thanks Craig!
Nov. 11, 2011
@TonyZambito tweeted
Craig Rosenberg @funnelholic rocks! Good job with an interactive session. #FocusDG
Nov. 11, 2011
@vinkoe tweeted
RT @TonyZambito Buyer personas - done right - are incredibly hard and often getting quality requires hard work..#FocusDG
Nov. 11, 2011
@HarrisonPainter tweeted
RT @carmenhill Don't just focus on decision makers; expand to influencers. But first, answer: "Why the heck should I care?" #FocusDG
Nov. 11, 2011
@TonyZambito tweeted
Buyer personas - done right - are incredibly hard and often getting quality requires hard work..#FocusDG
Nov. 11, 2011

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