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3

Top Technology Marketers to Watch in 2012

Topics

Marketing Strategy

Strategy Social Media

Technology Marketers

Technology Marketing

This event took place on Jan. 31, 2012

Highlights

Technology marketing is in a constant state of evolution. With the abundance of information on B2B and specifically technology marketing, it’s hard to know what strategies really work. Focus put together a series of roundtables bringing in top, cutting edge technology marketers to talk about their specific approaches for 2012 and what the real marketing trends will be. In this roundtable, the panel discussed:

   - The plans, techniques, and approaches from top technology marketers
   - Potential B2B marketing pitfalls to watch out for
   - Sales and marketing alignment strategies

Speakers

Meagen Eisenberg

Vice President of Demand...

DocuSign Inc.

details

Director, Marketing

Cisco

details

Sr. Director

Autodesk

details

Director, Global Brand &...

CSC

details

Senior Product Marketing...

ServiceNow

details

Participants

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@KerryNoone tweeted

Don't lose your customers before you even had them to lose-keep ALL of your content concise. Simplicity is an art. #FocusTM bit.ly/xFASe2

Feb. 1, 2012

@KerryNoone tweeted

reminder to self - people love "HOW TO VIDEOS" via @Focus http://t.co/9NR8Z1xh Top Technology Marketers to Watch in 2012 #FocusTM

Feb. 1, 2012

@KerryNoone tweeted

missed #FocusTM "Top Technology Marketers to Watch" w/ @Nickpanayi @DortchOnIT @jandrovich @schwartzjoem listen here http://t.co/9NR8Z1xh

Feb. 1, 2012

@KerryNoone tweeted

RT @Energe10 RT- I like that "the only thing better than finding the influencers you want is creating them." via @DortchOnIT #FocusTM

Feb. 1, 2012

@TreeMcDougal tweeted

RT @CMGFocus Make sure to check out the Technology Marketers' Handbook http://t.co/2dR1Jiu9 #FocusTM

@CMGFocus tweeted

RT @kagorges Advocate for the optimal user experience across the organization - yes! #FocusTM

@kagorges tweeted

Advocate for the optimal user experience across the organization - yes! #FocusTM

@DortchOnIT tweeted

RT @CMGFocus Make sure to check out the Technology Marketers' Handbook http://t.co/2dR1Jiu9 #FocusTM

@CMGFocus tweeted

Make sure to check out the Technology Marketers' Handbook http://t.co/2dR1Jiu9 #FocusTM

@Energe10 tweeted

RT- I like that "the only thing better than finding the influencers you want is creating them." via @DortchOnIT #FocusTM

@CMGFocus tweeted

RT @LaurenEHarper I like that- the only thing better than finding the influencers you want is creating them. via @DortchOnIT #FocusTM

@LaurenEHarper tweeted

I like that- the only thing better than finding the influencers you want is creating them. via @DortchOnIT #FocusTM

@margery_s tweeted

Get prospects attention with visuals, video and 140 characters #focusTM

Craig Rosenberg asked a question

How do you track the effectiveness of direct mail?

Jan. 31, 2012

2 Answers · Answer this Question

Lauren Harper asked a question

How can you make your marketing efforts more personalized and relevant without spending a lot more time and money?

Jan. 31, 2012

1 Answer · Answer this Question

@DortchOnIT tweeted

@jandrovichs "Personalized engagement" => "mass customization" => one of the Web's first, best promises, coming true at last! :-) #FocusTM

@CMGFocus tweeted

#Marketing and marketing technology have become inextricably linked.via @jandrovich #focusTM #FocusTM

@CMGFocus tweeted

Discussing: What other #technologies matter most to #B2B #marketers? #FocusTM

@EmiIyCooper tweeted

RT @DortchOnIT LOVE @NickPanayis term "social forensics!" "CSI" = "customer-supplied information!" ;-) #FocusTM

@funnelholic tweeted

RT @DortchOnIT LOVE @NickPanayis term "social forensics!" "CSI" = "customer-supplied information!" ;-) #FocusTM

@MikeToner tweeted

RT @DortchOnIT LOVE @NickPanayis term "social forensics!" "CSI" = "customer-supplied information!" ;-) #FocusTM

@CMGFocus tweeted

RT @DortchOnIT LOVE @NickPanayis term "social forensics!" "CSI" = "customer-supplied information!" ;-) #FocusTM

@DortchOnIT tweeted

LOVE @NickPanayis term "social forensics!" "CSI" = "customer-supplied information!" ;-) #FocusTM

@CMGFocus tweeted

Discussing: How should #marketers be thinking of #socialmedia? #FocusTM

Scott Albro asked a question

Do social media outlets such as Facebook and Twitter offer deep enough levels of engagement for B2B marketers?

Jan. 31, 2012

16 Answers · Answer this Question

@OscarAlvrz tweeted

RT @Focus STREAMING LIVE: Top Technology Marketers to Watch in 2012. Come chat with our all star panel now! http://t.co/XP4UhNCl #FocusTM

@akkrave tweeted

RT @Focus STREAMING LIVE: Top Technology Marketers to Watch in 2012. Come chat with our all star panel now! http://t.co/XP4UhNCl #FocusTM

@CMGFocus tweeted

Consumerization of #IT is translating into consumerization of IT marketing #FocusTM

Craig Rosenberg asked a question

What are the most important operational metrics b2b marketing organizations must track?

Jan. 31, 2012

Be the first to answer

Margery Stegman asked a question

Will B2B tech companies be investing more this year in their marketing assets such as web sites, ebooks, and other materials?

Jan. 31, 2012

Be the first to answer

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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