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Top Technology Marketers to Watch in 2012

Topics

Marketing Strategy

Technology Marketers

Technology Marketing

This event took place on Jan. 10, 2012

Highlights

Technology marketing is in a constant state of evolution. With the abundance of information on B2B and specifically technology marketing, it’s hard to know what strategies really work. Focus put together a series of roundtables bringing in top, cutting edge technology marketers to talk about their specific approaches for 2012 and what the real marketing trends will be. In this roundtable, the panel discussed:

The plans, techniques, and approaches from top technology marketers
Potential B2B marketing pitfalls to watch out for
Sales and marketing alignment strategies

Speakers

CMO

Demandbase

details

VP of Marketing

Marketo

details

C. Edward Brice

SVP Marketing

Lumension

details

VP of Marketing

InsideView

details

Head of Global Demand Ge...

tibbr (by TIBCO)

details

Participants

see all hide

@minetmarketing tweeted

@carmenhill No worries! Caught your tweet and now following along, TY! I appreciate conference tweeters when I can't be there. #FocusTM

@carmenhill tweeted

@minetmarketing I was attributing the "smarketing" statement to @rvonsosen At least I hope I got the speaker right! #FocusTM

@minetmarketing tweeted

"@carmenhill: Sales + marketing = smarketing - @rvonsosen #FocusTM "(u r referring to @rvonsosen , not - him right? hehe, I paused!)

@carmenhill tweeted

Agree! RT @TomMeriam Still thinking about the great comments from @jonmiller2 and @rvonsosen today in #FocusTM. Nice work, gents.

@TomMeriam tweeted

Still thinking about the great comments from @jonmiller2 and @rvonsosen today in #FocusTM. Nice work, gents.

@Scott_R_Roberts tweeted

And Advertisements using Sarcasm = snarketing @carmenhill Sales + marketing = smarketing - @rvonsosen #FocusTM

@carmenhill tweeted

@ginarau Thanks for the RTs, Gina. The Focus Tech Marketers roundtable was great. Hard to tell who was talking but v. good content! #FocusTM

@ginarau tweeted

So true! RT @carmenhill "A sales process is what you inflict on a buyer." @cedwardbrice #FocusTM

@ginarau tweeted

That's good! RT @carmenhill Don't overlook emotional triggers when planning content. Consider what brings pain, but also joy. #FocusTM

@BrainSellVA tweeted

Overheard at #FocusTM event...Sales + marketing = smarketing - @rvonsosen Let #BrainsellVA enable your smarketing! http://www.brainsell.net/blog/?s=pardot&x=11&y=10

@TomMeriam tweeted

Establish mutual sales & marketing respect. Discuss issues laterally, be a 50/50 partner for success #FocusTM

@KevinBaldacci7 tweeted

RT @carmenhill "A sales process is what you inflict on a buyer." @cedwardbrice #FocusTM

@LaurenEHarper tweeted

Mktg: Sit down w/ #sales and figure out what becomes a qualified lead based on your deals closed over the last 12 months. -@gregott #FocusTM

@carmenhill tweeted

Don't overlook emotional triggers when planning content. Consider what brings pain, but also joy. #FocusTM

@GoldbergCat tweeted

RT @LaurenEHarper Marketers also need to understand the emotional triggers of their customers and buyers. - @cedwardbrice #FocusTM

@LaurenEHarper tweeted

Marketers also need to understand the emotional triggers of their customers and buyers. - @cedwardbrice #FocusTM

@carmenhill tweeted

Interesting: not just a matter of aligning appropriate message to persona, but also to the channel they're in. #FocusTM

@kennymadden1973 tweeted

RT @carmenhill "A sales process is what you inflict on a buyer." @cedwardbrice #FocusTM

@funnelholic tweeted

RT @carmenhill "A sales process is what you inflict on a buyer." @cedwardbrice #FocusTM

@GoldbergCat tweeted

RT @carmenhill "A sales process is what you inflict on a buyer." @cedwardbrice #FocusTM

@carmenhill tweeted

"A sales process is what you inflict on a buyer." @cedwardbrice #FocusTM

@GoldbergCat tweeted

RT @LaurenEHarper Everyone has got to get more customer-centric- especially #sales. -@cedwardbrice #FocusTM

@LaurenEHarper tweeted

Everyone has got to get more customer-centric- especially #sales. -@cedwardbrice #FocusTM

@BabcockJenkins tweeted

RT @carmenhill Sales + marketing = smarketing - @rvonsosen #FocusTM

@carmenhill tweeted

If tech marketers are still treating all responders as leads, they're just getting further behind the curve. - @jonmiller2 #FocusTM

@carmenhill tweeted

Sales cycle is no longer linear; it's now more sporadic. We no longer shepherd prospects through funnel. @rvonsosen #FocusTM

@carmenhill tweeted

Sales + marketing = smarketing - @rvonsosen #FocusTM

@myleadmd tweeted

"people are looking to buy business improvement - not product features" - Greg Ott - spot on #FocusTM

@GoldbergCat tweeted

RT @carmenhill "We've rebranded brand" to be "influencing consideration." #FocusTM

@carmenhill tweeted

"We've rebranded brand" to be "influencing consideration." #FocusTM

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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