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7

Top Technology Marketing Strategies for 2012

Topics

Marketing Strategy

Technology Marketers

Technology Marketing

This event took place on Jan. 5, 2012

Highlights

Technology marketing is in a constant state of evolution. With the abundance of information on B2B and specifically technology marketing, it’s hard to know what strategies really work. Focus has put together a series of roundtables bringing in top, cutting edge technology marketers to talk about their specific approaches for 2012 and what the real marketing trends will be. In this roundtable we discussed:

The plans, techniques, and approaches from top technology marketers
Potential B2B marketing pitfalls to watch out for
Sales and marketing alignment strategies

Speakers

Vice President, Marketin...

Ariba

details

Vice President, Industry...

Xerox Corporation

details

Executive Vice President...

TIBCO Software Inc.

details

Founder, CEO

Focus

details

Participants

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Rick Chandler asked a question

Can I view a recorded event that took place in the past?

Jan. 19, 2012

1 Answer · Answer this Question

@lauraramos tweeted

THX! RT @LaurenEHarper Marketers need to think @ demand gen from sales rep's perspective- to help w/ alignment. via @lauraramos #FocusTM

Jan. 5, 2012

@LaurenEHarper tweeted

Marketers really need to think about demand gen from the sales rep's perspective- will help with overall alignment. via @lauraramos #FocusTM

Jan. 5, 2012

@coreybauer tweeted

#FocusTM It's all about the end of the funnel- Ram Menon / via Catherine Goldberg

Jan. 5, 2012

@dmitchell408 tweeted

RT @thelaurenfiles "We talk AT people, but we need to talk TO people" -Ram Menon #FocusTM http://t.co/kAgK7bOC

Jan. 5, 2012

@GoldbergCat tweeted

RT @thelaurenfiles "We talk AT people, but we need to talk TO people" -Ram Menon #FocusTM http://t.co/kAgK7bOC

Jan. 5, 2012

@funnelholic tweeted

RT @thelaurenfiles "We talk AT people, but we need to talk TO people" -Ram Menon #FocusTM http://t.co/kAgK7bOC

Jan. 5, 2012

@funnelholic tweeted

RT @coreybauer #FocusTM - Your best customers will carry more weight in promoting your company than your marketing dept will...

Jan. 5, 2012

@coreybauer tweeted

#FocusTM - Your best customers will carry more weight in promoting your company than your marketing dept will...

Jan. 5, 2012

@coreybauer tweeted

Validism... RT @thelaurenfiles "We talk AT people, but we need to talk TO people" -Ram Menon #FocusTM http://t.co/P3KjVpuR

Jan. 5, 2012

@thelaurenfiles tweeted

"We talk AT people, but we need to talk TO people" -Ram Menon #FocusTM http://t.co/kAgK7bOC

Jan. 5, 2012

@StickyIdeas tweeted

“@Focus: STREAMING LIVE Top Technology #Marketing Strategies for 2012 RT http://t.co/l3On8DAs Tune in now! #FocusTM” #stickyideas

Jan. 5, 2012

@LaurenEHarper tweeted

There's always an opportunity to educate your customers and prospects on the latest and greatest trends. -Rachel Spasser #FocusTM #marketing

Jan. 5, 2012

@thelaurenfiles tweeted

Delving deeper into the funnel now - how to engage & educate buyers http://t.co/kAgK7bOC #FocusTM

Jan. 5, 2012

@thelaurenfiles tweeted

Branding and positioning are key for marketers -- @Salesforce as an example of this #FocusTM http://t.co/kAgK7bOC

Jan. 5, 2012

@LaurenEHarper tweeted

Having a concept or company to compare yourself to can be an effective way to position and differentiate yourself. -Rachel Spasser #FocusTM

Jan. 5, 2012

@BarbraGago tweeted

RT @coreybauer The #FocusTM live App is pretty cool http://t.co/l8jJPPXj - Useful for both speakers/moderators and listeners - allows f ...

Jan. 5, 2012

@coreybauer tweeted

The #FocusTM live App is pretty cool http://t.co/l8jJPPXj - Useful for both speakers/moderators and listeners - allows for great interaction

Jan. 5, 2012

@BarbraGago tweeted

RT @Focus STREAMING LIVE Top Technology #Marketing Strategies for 2012 RT http://t.co/d3qQddXV Tune in now! #FocusTM

Jan. 5, 2012

@PointClearPD tweeted

RT @focus 5 min until our Top Technology #Marketing Strategies for 2012 RT http://t.co/SmcxgRpc Listen live at 11 am PT #FocusTM

Jan. 5, 2012

@Focus tweeted

STREAMING LIVE Top Technology #Marketing Strategies for 2012 RT http://t.co/d3qQddXV Tune in now! #FocusTM

Jan. 5, 2012

@LaurenEHarper tweeted

Join us 5 min! @Focus Roundtable: Top Tech #Marketing Strategies for 2012 w/ @scottalbro @lauraramos & more! http://t.co/gs0jS0JN #FocusTM

Jan. 5, 2012

@Focus tweeted

5 min until our Top Technology #Marketing Strategies for 2012 RT http://t.co/d3qQddXV Listen live at 11 am PT #FocusTM

Jan. 5, 2012

@Nathan_Lattanzi tweeted

RT @Focus 15 min until our Top Technology #Marketing Strategies for 2012 RT http://t.co/d3qQddXV Listen live at 11 am PT #FocusTM

Jan. 5, 2012

@scottalbro tweeted

RT @lauraramos Don't miss this Roundtable: Top Technology #Marketing Strategies for 2012 RT at 11 am PT http://t.co/tmAfQ8eX #FocusTM w ...

Jan. 5, 2012

@catykobe tweeted

RT @Focus 15 min until our Top Technology #Marketing Strategies for 2012 RT http://t.co/d3qQddXV Listen live at 11 am PT #FocusTM

Jan. 5, 2012

@thelaurenfiles tweeted

top tech #marketing strategies panel happening in 8 mins. come play! #FocusTM http://t.co/Aq9NQlaz

Jan. 5, 2012

@SergePerignon tweeted

attending Focus Roundtable: Top Technology #Marketing Strategies for 2012 on 1/5 at 11 AM PT. http://t.co/zJCKrBr1 #FocusTM

Jan. 5, 2012

@dmitchell408 tweeted

15 minutes until: @Focus Roundtable: Top #Technology #Marketing Strategies for 2012 on 1/5 at 11 AM PT. http://t.co/JEwUSpUH #FocusTM

Jan. 5, 2012

@Focus tweeted

15 min until our Top Technology #Marketing Strategies for 2012 RT http://t.co/d3qQddXV Listen live at 11 am PT #FocusTM

Jan. 5, 2012

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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