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DemandCon Series: Year in Review- Demand Generation

Topics

Demand Generation

Lead Management

This event took place on Dec. 12, 2011

Highlights

Pundits made bold predictions at the end of 2010 for the next year in demand generation. How accurate were they? What does the future hold for us in 2012? How can you plan and profit from leading ideas in demand generation?

This Focus Roundtable featured a distinguished panel of experts who discussed Demand Generation, the Year in Review.

Focus and DemandCon have partnered to deliver a provocative monthly series featuring demand generation experts from around the world. DemandCon is the first conference dedicated to the sales and marketing process, from first contact to closed business. Find out more about DemandCon at www.demandcon.com.

Speakers

Maria Pergolino

Director, Marketing

Marketo

details

President

eMarketing Strategy

details

CMO & CEO

Team Thor Marketing

details

Vice President of Market...

SiriusDecisions

details

Participants

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@leandraesquibel tweeted

I'm so proud of what all of us dancers have gone through :-) love you all! Last night's(+1) show was amazing and unforgettable<33 #FOCUSdc

May 6, 2012

@B12Leads tweeted

A good #CRM System is a precursor to successful @ThorJohnson @cahidalgo #marketingautomation #FocusDC

@djm100 tweeted

Could not agree more @ThorJohnson @cahidalgo - A good #CRM System is a precursor to successful #marketingautomation #FocusDC

@SGersh tweeted

RT @joezuc We've got @DemandCon events on our 2012 calendar: Make sure you get it on yours soon! http://www.demandcon.com/ #FocusDC

@mike_trow tweeted

RT @LaurenEHarper #Marketingautomation has become the new "must-have" for #B2B marketers. @RuthPStevens #FocusDC

@bernhardjaeger tweeted

RT @cahidalgo #Marketing must address the first 70% of the buying process & can be done with #marketingautomation via @RuthPStevens #FocusDC

Joseph Zuccaro added a comment

Folks, this was a great session this afternoon. Thanks to the panel and Focus!

Dec. 12, 2011

Reply to this comment

@LaurenEHarper tweeted

A big THANK YOU to @SGersh @ThorJohnson @RuthPStevens & @InboundMarketer for a great @Focus roundtable today! #FocusDC

@SGersh tweeted

Lots of Tweetable moments from the Focus/DemandCon Demand Gen Year in Review Session. Check 'em out at #FocusDC

@InboundMarketer tweeted

Could anyone tell i was out of breath on #focusdc? My cat ran out the door, and I had to chase after her ;-) Never boring!

@GoldbergCat tweeted

RT @LaurenEHarper Join us in 15 mins as @SGersh @InboundMarketer @RuthPStevens & @ThorJohnson discuss #DemandGen- Year in Review http://t.co/Bd3R5bfH #FocusDC

@DemandCon tweeted

Higher conversion rates social media? Most marketers dont have visibility into funnel how would they measure social conversions? #FocusDC

Carlos Hidalgo asked a question

With the skills gap that exists in b2b marketing, is the advice being preached by thought leaders simply too advanced for today's marketer?

Dec. 12, 2011

3 Answers · Answer this Question

@cahidalgo tweeted

#marketingautomation is not about the technology but is about the marketer - you have to make tech work via @ThorJohnson #FocusDC

@cahidalgo tweeted

@RuthPStevens just mentions the #leadplanning process - Agree it's vital - http://www.annuitasgroup.com/lead-management/lead-management-framework/lead-planning/ #leadmanagement #FocusDC

Shawn Elledge asked a question

Can you talk about building out persona's for marketing automation?

Dec. 12, 2011

Be the first to answer

@GoldbergCat tweeted

RT @cahidalgo #data management is a key to #demandgeneration success via @RuthPStevens #FocusDC - agree it is a pillar of the #leadmana ...

@cahidalgo tweeted

#data management is a key to #demandgeneration success via @RuthPStevens #FocusDC - agree it is a pillar of the #leadmanagement framework

@cahidalgo tweeted

Well said by @ThorJohnson - success in #b2bmarketing starts with the knowledge of your customer. Without this your flying blind! #FocusDC

@bernhardjaeger tweeted

RT @LaurenEHarper #Marketingautomation has become the new "must-have" for #B2B marketers. @RuthPStevens #FocusDC

@cahidalgo tweeted

Part 2: Success starts w/knowing your customer - via @ThorJohnson #FocusDC

@cahidalgo tweeted

Part 1: If you want to be successful in #marketingautomation you must be successful in #demandgeneration via @ThorJohnson #FocusDC

@LaurenEHarper tweeted

To be successful with both #DemandGen & #marketingautomation, you need to KNOW YOUR CUTOMERS. @ThorJohnson #FocusDC

@allinio tweeted

We've got @DemandCon events on our 2012 calendar: Make sure you get it on yours soon! http://www.demandcon.com/ #FocusDC

@joezuc tweeted

We've got @DemandCon events on our 2012 calendar: Make sure you get it on yours soon! http://www.demandcon.com/ #FocusDC

Carlos Hidalgo asked a question

What are the key steps a company can take to develop and implement a demand generation strategy as MA on it's own will not execute demand gen?

Dec. 12, 2011

Be the first to answer

@cahidalgo tweeted

A good #CRM System is a precursor to successful #marketingautomation via @ThorJohnson #FocusDC

@cahidalgo tweeted

#Marketing must address the first 70% of the buying process & can be done with #marketingautomation via @RuthPStevens #FocusDC

@LaurenEHarper tweeted

#Marketingautomation has become the new "must-have" for #B2B marketers. @RuthPStevens #FocusDC

Carlos Hidalgo asked a question

Without naming their own websites, what would the panelists say are some of the best resources for demand generation content?

Dec. 12, 2011

Be the first to answer

Events

Lead Nurturing 202: The Next Generation May 31 @ 11 am PT
The Tricks to Paid Media June 6 @ 11 am PT
Display Advertising for Brand Awareness June 20 @ 11 am PT

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